Marketing Manager
Cowboy Bride | Austin, TX — On-Site, Full-Time
$50,000/year + performance bonus
This is not a remote role. Cowboy Bride is a laid-back luxury bridal boutique in Austin, and we need a Marketing Manager who wants to be in the building — shooting real gowns on real brides, covering live trunk shows, and building a brand voice from inside the room where it happens, not managing it from a laptop. If you're looking for fully remote, this isn't it. If you want to build a portfolio around a real, growing luxury brand, keep reading.
What You'll Own
- Social media strategy, content calendar, and daily posting across Instagram and other channels
- Email marketing — newsletters, client communications, and nurture campaigns
- Campaign planning and promotion for trunk shows and special events, in partnership with designer partners
- Brand storytelling that positions Cowboy Bride as the tastemaker of Texas bridal fashion
- Producing 2–3 ad creatives per week for paid social, pulled directly from the content calendar
- Coordinating with a contracted paid-ads specialist who handles campaign setup, targeting, and spend — you supply the creative and priorities, they run the buy
What We're Looking For
- 2+ years in marketing, ideally luxury retail, fashion, hospitality, or a boutique/small-business environment
- Genuinely wants to work in person 3–4 days a week — this role is built around being on-site for content, events, and store rhythm
- Sharp eye for visual brand consistency and a strong, warm writing voice
- Comfortable designing simple ad creative (Canva or similar) from photos/video shot in-store
- Comfortable owning a calendar and hitting deadlines independently
- Bonus: experience with bridal, events, or Mailchimp
Compensation
- $50,000 base salary
- Quarterly performance bonus tied to appointments booked and sales growth
Why Cowboy Bride
This is a rare opportunity to shape the marketing identity of a growing luxury brand from the ground up — with real autonomy, direct access to the founder, and a front-row seat to trunk shows and designer launches as we scale toward $2M+ in annual revenue by 2027.
To apply: [email protected]
Pay: $50,000.00 per year
Application Question(s):
- This is a full-time, on-site role in Austin, TX, requiring you to work in-store 3–4 days per week. Are you able to commit to this in-person schedule?
- Do you have at least 2 years of marketing and social media experience?
- This role requires hands-on content and email production. Are you proficient with CapCut, Canva, and Mailchimp?
Work Location: Hybrid remote in Austin, TX 78756
