Required Application Materials
A single PDF or Word document containing a resume, letter of interest, and a list of the names and contact information for three (3) professional references is required to apply.
Important Instructions:
When prompted to upload your “resume”, upload your combined documents as one file.
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Please do not upload documents to “Cover Letter” or “References”.
If the required application materials were not uploaded at the “resume” prompt, please withdraw your application, and re-apply to upload your combined documents as one file.
Job Summary
The Assistant Athletic Director for Media Relations is responsible for communication activities and media relations to positively promote The University of Texas at Tyler Department of Athletics through various internal and external media opportunities. Responsibilities include managing home athletic contests, including statistics, announcements, photos, and game programs, and writing and editing content for a variety of publications. This position will also update the athletics website and utilize professional design software.
Major Responsibilities/Duties/Critical Tasks
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Ensure all communication strategies and execution fit within the broader context of the University-wide communication strategies and plan.
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Develop and implement a comprehensive public relations program.
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Responsible for compiling, developing, disseminating, and managing all UT Tyler sports information, including promotion, marketing, fundraising, producing public relations materials, writing sports releases and unique articles, reporting scores and statistics, and maintaining the UT Tyler Athletics website.
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Maintain the athletics website with timely, accurate, and creative content, including post-game stories, statistics, player spotlight features, marketing, and news items.
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Collaborate with Creative Content Coordinator to create posters, social media graphics, video highlights, interviews, and promotions.
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Schedule, shoot, and edit photos and headshots and maintain action photo files for each sport.
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Create entertaining video board content for Basketball, Volleyball, Softball, and Baseball video boards.
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Produce informative and creative content on UT Tyler athletic programs, events, student-athletes, and coaches for fans and media outlets.
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Spotlight players and coaches' stories in a journalistic style to increase web and social media traffic and highlight the programs.
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In collaboration with Creative Content Coordinator, effectively use the UT Tyler Athletics social media accounts (Twitter, Instagram, Facebook, etc.) to promote Athletics with live updates for all games.
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Oversee designated areas of game management, including set-up, staffing, game broadcasts, photography, programs, and statistical reporting to the NCAA.
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Oversee the production of high-quality live streaming of athletic events, including broadcasting, cameras, statistical input, and broadcast control.
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Oversee designated areas of game management, including set-up, staffing, game broadcasts, photography, programs, and statistical reporting to the NCAA.
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Responsible for statistics for all home games, including producing live stat feeds and live streaming for instant access to content.
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Produces informative previews and notes for broadcasters, news media, and fans.
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Compiles statistical and historical record information for student-athletes and teams and reports to NCAA, LSC, and sports organizations. Utilize NCAA LiveStats and Presto.
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Utilizes www.uttylerpatriots.com to post information on all programs.
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Creation of web pages highlighting the program's success, coaches, and players.
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Ensures that statistics are updated instantly to provide access to media and fans on game days.
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Works within the athletic department to promote marketing, ticket sales, special events, and special promotions.
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Assists in the planning and management of LSC and NCAA postseason events/tournaments.
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Responsible for all media requests from local journalists, the LSC, NCAA, and organizations.
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Provides content to local, regional, and national media to promote athletic programs.
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Promote home events within the campus community and Tyler community to encourage greater participation at home events.
- Travels to away games when appropriate to cover teams in a journalistic style to produce content that will be posted on UT Tyler outlets, along with distributing video highlights, post-game interviews, photos, and information to local and regional media for use in their publications and television broadcasts.
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Attend departmental, LSC, and assigned committee meetings.
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Supervise student and part-time workers as needed.
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Act as a principal participant in the planning and execution of successful NCAA Championships and postseason tournaments.
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Other duties as assigned.
Required Education/Experience
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Bachelor's Degree.
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Three (3) years of related experience.
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Two (2) years of collegiate sports information experience preferred.
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Proficient in stat software for all of UT Tyler's Varsity Athletic Programs.
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Proficient with Adobe Creative Suite with particular attention to Photoshop, Illustrator, InDesign, and Premiere Pro.
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Supervisory experience.
Accompanying Knowledge, Skills, Abilities and Competencies
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Ability to communicate effectively, orally and in writing.
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Ability to develop relationships with and interact with local and regional media outlets as well as national sports media outlets.
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Ability to interact effectively and professionally with the University community, outside community, and press.
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Must be a self-starter with the ability to manage multiple projects with deadlines.
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Must be committed to student learning and success and dedicated to growth, development, innovation, and improvement.
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Must have a visual aesthetic that highlights the department, teams, staff, and student-athletes in a positive manner.
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Must possess commitment and capabilities to abide by NCAA by-laws and Lone Star Conference regulations.
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Must possess strong interpersonal skills.
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Strong computer skills, including computerized data entry, Microsoft Office, and Adobe Creative Suite.
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Successful candidates must have high competencies in writing, grammar, spelling, and editing copy.
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Understand and comply with NCAA Division II, conference, and University rules and regulations.
About The University of Texas at Tyler
The University of Texas at Tyler is part of the prestigious University of Texas System that includes 14 institutions located throughout the state. Founded in 1971, UT Tyler today enrolls 10,000 students and consists of six colleges.
Designated an R2 research institution by the Carnegie Classification of Institutions of Higher Education, UT Tyler supports our surrounding region through innovation intended to uplift communities, spearhead sustainability initiatives, preserve ecosystems and support entrepreneurship. UT Tyler has the highest Carnegie classification in East Texas.
Our beautiful Tyler campus features more than 200 acres nestled along a lake and surrounded by thick pine and oak forests, providing a picturesque location for study and recreation. We also offer instructional sites at The University of Texas Health Science Center at Tyler and in Palestine, Longview, and Houston.
With more than 80 bachelor's, master's and doctoral degree programs offered, UT Tyler provides a wealth of learning opportunities and dynamic programs.
For more information, please visit https://www.uttyler.edu/about/.
Why work for UT Tyler? Find out more: Why Work for UT Tyler?
Additional Information
The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.
This position is security-sensitive and subject to Texas Education Code Section 51.215, which authorizes the employer to obtain criminal history record information. Applicants selected must be able to show proof of eligibility to work in the United States by time of hire.
For more information regarding benefits offered by UT Tyler, please visit https://www.uttyler.edu/offices/human-resources/employees/benefits.
EEO Statement
The University of Texas at Tyler is an Equal Employment Opportunity Employer.
