About Nectar
Nectar is a marketing agency that provides advertising, marketplace management, creative services, and analytics solutions for established consumer brands. Nectar primarily works with brands to scale their sales on third-party marketplaces like Amazon while also supporting growth through paid media, creative production, and strategic consulting.
In addition to our services, Nectar has developed its own proprietary analytics platform, iDerive, which helps brands make smarter business decisions through actionable insights and performance reporting.
As a fully remote digital marketing agency, Nectar values culture, collaboration, transparency, and work-life balance. We pride ourselves on creating an environment where team members have the autonomy to own their work while being supported by a talented and experienced team.
About the Role
The Associate VP of Advertising is the strategic force behind how Nectar does advertising. This role has two jobs that reinforce each other: raising the level of our advertising practice as a whole, and working directly with a set of our most important clients to build sharper advertising strategies and stronger implementation.
You will guide retail media strategy across the marketplaces where our clients sell. Amazon is the center of gravity, given its scale, and includes Sponsored Advertising, Amazon DSP, and AMC. But the role also covers Walmart Connect and other emerging retail media networks as they matter to each brand. You will build the SOPs, playbooks, and standards that raise the floor across every pod so senior thinking scales past the accounts you personally touch. And you will stay close enough to the work to own implementation where it matters and step in when an account needs senior firepower on an escalation.
This is a builder's role for a senior advertising leader who wants to shape how a practice operates and still make specific clients win. You will report to the VP of Advertising and partner closely with account management, creative, and analytics teams.
This is a full-time, fully remote position.
Responsibilities
Advertising Strategy & Growth Leadership
- Develop and execute comprehensive advertising growth strategies across a portfolio of enterprise-level client accounts.
- Own annual, quarterly, and monthly advertising planning, forecasting, and performance management.
- Identify and prioritize the highest-impact opportunities across Amazon Sponsored Advertising, Amazon DSP, creative optimization, audience development, catalog improvements, and retail media expansion.
- Develop testing frameworks, experimentation roadmaps, and innovation initiatives designed to improve customer acquisition, profitability, and incremental growth.
- Establish strategic frameworks and best practices that improve advertising performance across the organization.
- Monitor competitive landscapes, category trends, and emerging retail media opportunities to inform strategic recommendations.
Client Relationship Leadership
- Serve as the executive advertising advisor for assigned client partnerships.
- Lead weekly business reviews, monthly performance reviews, and quarterly business reviews (QBRs).
- Present forecasts, strategic recommendations, performance analyses, and growth opportunities to executive stakeholders.
- Translate complex advertising and marketplace data into actionable business insights.
- Proactively identify risks and opportunities while developing strategic action plans.
- Own escalations and ensure a consistently exceptional client experience.
Team Leadership & Cross-Functional Collaboration
- Lead and mentor Advertising Managers, Retail Media Managers, Directors, and cross-functional POD teams.
- Partner closely with Account Management, Brand Strategy, Creative, Operations, and Analytics leadership to drive execution excellence.
- Guide advertising strategy across Sponsored Ads, Amazon DSP, audience development, budget allocation, testing frameworks, and seasonal planning.
- Foster accountability, collaboration, innovation, and continuous improvement across the advertising organization.
- Support hiring, onboarding, coaching, and performance development initiatives.
- Help build and scale Nectar's advertising capabilities, processes, and team structure.
Process Optimization & Organizational Development
- Develop and improve strategic planning frameworks, reporting methodologies, forecasting models, and operational processes.
- Create and maintain advertising best practices, playbooks, and training resources.
- Mentor managers and future leaders across the advertising organization.
- Identify opportunities for automation, efficiency improvements, and operational scalability.
- Contribute to Nectar's strategic point of view and thought leadership within the retail media landscape.
Performance Monitoring & Reporting
- Analyze key advertising metrics including revenue, profitability, TACoS, ROAS, New-to-Brand performance, customer acquisition costs, and incremental sales impact.
- Utilize Seller Central, Vendor Central, Amazon DSP, Amazon Marketing Cloud (AMC), Brand Analytics, and iDerive to guide decision-making.
- Develop executive-level reporting and strategic recommendations.
- Identify opportunities for account expansion across retail media, DSP, creative, international marketplaces, and emerging advertising channels.
Primary Qualifications
- 10+ years of experience in Amazon advertising, retail media, eCommerce growth strategy, or related disciplines.
- 8+ years of experience leading advertising teams, departments, or cross-functional POD structures.
- Deep expertise in Amazon Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Amazon Marketing Cloud (AMC), and retail media measurement.
- Proven track record managing and scaling large advertising portfolios and enterprise-level client relationships.
- Experience overseeing multi-million-dollar advertising investments and driving measurable revenue growth.
- Strong understanding of full-funnel advertising strategy, customer acquisition, incrementality, attribution, and profitability.
- Proven success leading and developing high-performing advertising professionals and managers.
- Exceptional client-facing communication, presentation, and executive stakeholder management skills.
- Strong analytical and business acumen with the ability to translate data into actionable growth strategies.
- Bachelor's degree in Business, Marketing, Communications, Advertising, or a related field preferred.
Other Qualifications
- Experience with Amazon-focused technology platforms including Helium 10, DataDive, Stackline, SmartScout, Pacvue, Quartile, or similar tools.
- Agency leadership experience strongly preferred.
- Experience managing enterprise-level brands and complex advertising portfolios.
- Familiarity with project management platforms such as Monday, ClickUp, Asana, or similar systems.
- Proven ability to manage multiple priorities and deadlines simultaneously.
- Excellent written and verbal communication skills.
- Self-motivated, highly organized, and results-oriented.
Role KPIs
- Responsiveness: SLA adherence (Slack/email), turnaround on requests, internal and client response times.
- Timeliness: On-time delivery of strategic initiatives, reporting, action items, and client deliverables.
- Accuracy & Attention to Detail: Quality of reporting, forecasting, recommendations, and execution oversight.
- Ownership & Accountability: Ability to independently own strategic initiatives while proactively identifying risks and opportunities.
- Growth Mindset: Adoption of feedback, continuous platform learning, team development, and strategic innovation.
Role-Specific KPIs
- Advertising portfolio revenue growth.
- Client retention and satisfaction.
- Achievement of advertising efficiency and profitability targets.
- Improvement in TACoS, ROAS, New-to-Brand acquisition, and incremental sales performance.
- Annual and quarterly growth plan execution.
- Team performance, development, and retention.
- Forecast accuracy and strategic planning effectiveness.
- Expansion of advertising services, including DSP adoption and advanced retail media capabilities.
- Operational excellence and adoption of advertising best practices across the organization.
Pay: $200,000.00 - $225,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid parental leave
- Paid time off
- Parental leave
- Referral program
- Vision insurance
- Work from home
Work Location: Remote
