Direct the daily activities of Sales Representatives and other sales personnel to achieve established sales, revenue, traffic conversion, and closing objectives
Monitor community sales performance, market conditions, competitive activity, inventory levels, and sales trends to identify opportunities and recommend corrective actions
Coach and develop sales personnel through training, performance evaluations, field observations, and ongoing professional development initiatives to improve individual and team results
Implement sales strategies, promotions, incentive programs, and pricing initiatives designed to maximize sales, profitability, and market share
Evaluate sales metrics, customer traffic, lead conversion rates, contract activity, cancellations, and closing performance to ensure achievement of divisional goals
Collaborate with Marketing and Online Sales teams to support lead generation efforts, community launches, product positioning, and advertising campaigns
Partner with Construction, Mortgage, Title, and Customer Service teams to facilitate a seamless homebuyer experience from contract execution through closing
Ensure compliance with company policies, fair housing requirements, real estate regulations, sales procedures, and documentation standards throughout the sales process
Participate in the recruiting, interviewing, onboarding, and succession planning activities for sales personnel within the division
Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
Ability to travel overnight