Job Summary
We are seeking an experienced, full-time, in-house Senior Shopify & Growth Marketing Manager to lead the development, optimization, and growth of our e-commerce presence across multiple health and wellness brands.
This is a hands-on role for someone who understands that every part of the customer journey—from the first ad click to repeat purchases—should be strategically designed to maximize conversions and lifetime customer value.
The ideal candidate is a Shopify expert with extensive experience building high-converting sales funnels, optimizing customer journeys, managing Klaviyo email and SMS marketing, and improving website performance through data-driven testing and continuous optimization.
This individual will work closely with our executive team, marketing department, creative team, and product managers to grow online sales and improve the customer experience.
Primary Responsibilities
Shopify Website Management
- Manage and optimize multiple Shopify stores
- Design and build new Shopify pages and product collections
- Customize Shopify themes and templates
- Improve site speed and mobile responsiveness
- Manage apps, integrations, and third-party tools
- Optimize product pages for conversions
- Implement upsell, cross-sell, and subscription strategies
- Ensure seamless customer experience from homepage to checkout
- Coordinate product launches and seasonal promotions
Sales Funnel Development & Optimization
Design, build, and optimize high-converting sales funnels, including:
- Product launch funnels
- Lead generation funnels
- Quiz funnels
- Landing pages
- Webinar funnels
- Upsell and downsell sequences
- One-click upsells
- Checkout optimization
- Thank-you pages
- Subscription funnels
- Customer onboarding funnels
Continuously test and improve conversion rates using A/B testing and customer behavior analytics.
Klaviyo Email & SMS Marketing
Own and manage all Klaviyo marketing initiatives, including:
- Welcome series
- Abandoned cart flows
- Browse abandonment
- Post-purchase sequences
- Win-back campaigns
- Product education
- Customer segmentation
- VIP customer campaigns
- Product launches
- Promotional campaigns
- SMS marketing automation
- List growth strategies
Monitor campaign performance and continuously optimize open rates, click-through rates, conversion rates, and customer lifetime value.
Conversion Rate Optimization (CRO)
Analyze and improve every step of the customer journey by:
- Running A/B tests
- Improving landing page performance
- Optimizing checkout experience
- Increasing average order value (AOV)
- Improving conversion rates
- Enhancing customer retention
- Utilizing heatmaps, session recordings, and analytics
- Making data-driven recommendations
Experience with tools such as:
- Google Analytics 4
- Google Tag Manager
- Microsoft Clarity
- Hotjar
- Shopify Analytics
Digital Marketing Support
Collaborate with the marketing team to:
- Launch new products
- Build landing pages for paid advertising
- Support Meta, Google, TikTok, and Amazon campaigns
- Create promotional pages
- Develop seasonal campaigns
- Support affiliate and influencer marketing initiatives
Website & Technical Management
- Maintain Shopify themes and customizations
- Manage app integrations
- Troubleshoot technical issues
- Coordinate developers when needed
- Optimize website performance and security
- Implement SEO best practices
- Ensure all tracking pixels and analytics function properly
Required Qualifications
- 5+ years of Shopify experience
- Shopify Plus experience preferred
- Advanced knowledge of Shopify theme customization
- Strong understanding of e-commerce best practices
- Extensive Klaviyo experience
- Proven experience building high-converting sales funnels
- Experience with conversion rate optimization (CRO)
- Experience with Shopify apps and integrations
- Familiarity with HTML, CSS, and Liquid
- Strong UX/UI understanding
- Excellent project management skills
- Strong analytical mindset
Preferred Experience
Experience with:
- Klaviyo
- Shopify Plus
- Recharge
- Rebuy
- Zipify
- PageFly
- Shogun
- Gorgias
- Loop Returns
- Triple Whale
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- Microsoft Clarity
- Hotjar
- Zapier
- GoHighLevel
- ClickFunnels
- Figma
- Canva
- Adobe Creative Suite
- AI tools (ChatGPT, Claude, Midjourney, etc.)
Note: Quarterly bonuses based on performance objectives being met
Pay: $150,000.00 - $200,000.00 per year
Work Location: In person
