Description:
Summary
The Marketing and Customer Experience Coordinator promotes the co-op, both in-store and online, as a healthy, economical, vibrant community hub. They deliver high-impact in-store and online campaigns that drive value and connect shoppers more deeply to their food and community. The Marketing and Customer Experience Coordinator is detail-oriented, creative, and self-motivated. They possess the ability to communicate with all aspects of the co-op community - all departments and staff within the co-op, the board, member-owners, and non-members.
Responsibilities
Design, Production, and Content Creation
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Creating cohesive marketing materials for the in-store experience, including flyers, signs, and brochures throughout the store.
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Executing campaigns for social media and our website
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Photographing products, displays, vendors, staff, and store interiors to support campaigns
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Create branded goods
Community Engagement and Customer Experience
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Maintain and monitor channels of communication with members and shoppers, including surveys, online reviews, social media interactions, and email, and ensure responses from appropriate staff
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Maintain and promote connections with the community through sponsorships and participation in community organizations and events that support the brand and organization’s objectives
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Administer round-up and donations within the desired parameters
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Send bi-weekly newsletters sharing pertinent information from the co-op
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Work with the Front End to achieve membership growth objectives with ongoing membership promotions and membership drives
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Coordinate all communications to member-owners, including mailings, member benefits, Board Elections, and annual meeting.
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Assist with facilitation of product demonstrations in the store.
Requirements:
- Expertise in social media content management and analytics
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Experience designing in Canva
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A strong aesthetic sensibility and ability to discern not only what looks good, but what aligns with Buffalo Mountain Market’s brand
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Familiarity with natural foods and affordability
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Well-developed communication skills
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Ability to create and implement plans from the first creative idea through measuring results
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Able to work within budget and brand standards
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Ability to handle multiple demands
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Ability to work effectively independently and collaboratively with teams
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Capable of synthesizing complex information
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Experience working with community partners
