Are you interested in joining a thriving, rapidly growing, and innovative private OBGYN practice? If so, that opportunity is waiting for you at Providence Women’s Healthcare! We have served this community for over 20 years throughout North Fulton (Dunwoody/Sandy Springs, Roswell/Alpharetta, and Peachtree Corners/Norcross).
We are seeking a part-time (2 days per week) experienced Medical Business Development Consultant with a focus on OB/GYN and women's health practices.
The ideal candidate will drive patient growth, strengthen referral networks, and implement revenue-generating strategies across multiple locations. This role combines healthcare marketing expertise with a deep understanding of the OB/GYN patient journey.
Medical Business Development & Marketing Professional Job Description
- Patient Growth & Digital Marketing
- Develop and execute local SEO strategies targeting OB/GYN-specific search terms across all practice locations
Referral Network Development
- Identify and cultivate relationships with primary care physicians, urgent care centers, fertility clinics, and pediatric offices
- Develop referral partner packets and manage ongoing outreach to referring providers
- Coordinate fast-track appointment access programs for referring physician networks
Patient Retention & Reactivation
- Design and implement automated patient recall systems for annual exams, Pap smears, postpartum follow-ups, and contraceptive device replacements
- Launch targeted re-engagement campaigns for lapsed patients segmented by life stage (postpartum, reproductive age, perimenopause)
- Reduce scheduling friction through online booking optimization and improved phone routing
Reputation Management
- Implement automated post-visit review request systems
- Monitor and respond to online reviews across all platforms
- Leverage patient testimonials across website and social media channels
Hospital & Community Partnerships
- Expand visibility through hospital newsletters, prenatal class sponsorships, and community education events
- Build cross-referral relationships with hospital-based lactation consultants and ancillary providers
Multi-Location Brand Strategy
- Maintain consistent branding across all locations while developing distinct positioning for each site
- Ensure NAP consistency across all online listings and directories
- Prevent internal competition between locations through strategic differentiation
- Manage and optimize Google Business Profiles with regular posts, photos, and service updates
- Oversee Google Ads campaigns segmented by location and service line (OB care, gynecology, wellness visits, pregnancy confirmation)
- Build and maintain service-specific landing pages to maximize ad conversion
- Lead social media strategy on Instagram and Facebook with provider-focused, trust-building content including video
Qualifications
- 3–5 years of healthcare business development or medical practice marketing experience
- Prior experience with OB/GYN, women's health, or multi-specialty practices strongly preferred
- Proficiency in Google Ads, local SEO, and CRM/patient engagement platforms
- Strong relationship-building skills with physician networks and healthcare administrators
- Familiarity with HIPAA-compliant marketing practices
- Excellent written and verbal communication skills
What Success Looks Like in the First 60 Days
- Annual exam recall campaign launched via SMS and email
- All Google Business Profiles fully optimized
- Google Ads live for OB and well-woman visit campaigns
- Review request for automation implemented
- Inactive patient re-engagement campaign underway
Job Type: Part-time
Pay: $50.00 - $65.00 per hour
Experience:
- Direct marketing: 3 years (Required)
- Event marketing: 3 years (Required)
- B2B marketing - Medical Field: 3 years (Required)
Work Location: In person
