Job Title: Lead Digital Marketing Specialist (Primary SEO Focus & Multi-Location Social Media Management)
Job Type: Full-timeLocation: Dallas, TX (On-site / Hybrid)
Salary: [$72,000 - $100,000] / year depends on the experience
Benefits: [Paid time off , Dental benefits]About Us
Welcome to Alpha Dental Implant Center and Institute. We are a brand-new, cutting-edge dental entity dedicated to transforming smiles and advancing dental implant education. Equipped with the latest 3D digital imaging, intraoral scanners, and advanced dental technology, we operate at the highest level of modern dentistry.
In addition to this flagship implant center and institute, our dental group proudly owns and operates three additional established dental practices in the local area. We are seeking a highly skilled, multi-faceted Lead Digital Marketing Specialist to oversee the organic growth, SEO strategy, and daily content production across our entire expanding dental portfolio.
Job Summary
[CRITICAL REQUIREMENT] Organic Search Optimization (SEO) is the primary and most vital focus of this role.
We are looking for a data-driven SEO expert who also possesses strong creative capabilities. Your main objective will be to dominate local search rankings and drive high-intent patient acquisition for our new Institute, while simultaneously taking over the digital marketing, daily social media content creation, and video editing for our three existing offices.
This is a comprehensive, multi-location management role that bridges advanced technical marketing with high-volume creative output.
Key Responsibilities
- Primary Focus: Advanced SEO Strategy: Lead, executive, and monitor comprehensive SEO campaigns across multiple websites. Optimize site architecture, landing pages, and local map packs (Google Business Profile) to ensure all 4 locations rank at the top of local search results.
- Multi-Location Brand Management: Act as the centralized marketing hub for our new Implant Institute plus our 3 existing dental practices, ensuring brand consistency and tailored growth strategies for each location.
- Daily Social Media Strategy: Plan, produce, and schedule engaging, high-impact content every single day across Instagram, TikTok, Facebook, and YouTube for our locations.
- End-to-End Video Editing: Shoot, edit, and deliver clean, engaging short-form (Reels/Shorts) and long-form videos daily. You will translate clinical excellence and advanced dental technology into compelling consumer-facing stories.
- Analytics & Performance Tracking: Regularly audit SEO performance, keyword rankings, backlink profiles, and social media metrics to report on ROI and patient conversion rates.
Qualifications & Skills
- Experience: 2+ years of professional digital marketing experience with a proven track record of successful SEO campaign management (Agency experience or multi-location healthcare/dental marketing experience is highly preferred).
- Expert-Level SEO: Deep knowledge of local SEO, technical SEO, content cluster strategies, Google Analytics 4, Search Console, and tools like SEMrush/Ahrefs.
- Proactive Content Production: Strong portfolio demonstrating high-quality video editing skills (CapCut, Premiere, Final Cut Pro) and the ability to maintain a rigorous daily posting cadence.
- Multi-Tasking & Leadership: Exceptional organizational skills to manage the digital presence of 4 distinct office brands without compromising on quality or deadlines.
- Communication: Excellent copywriting skills for SEO blogs, website content, and social captions.
Why Join Us?
- Leadership Opportunity: Take complete ownership of the digital marketing footprint for a growing dental group, starting from a brand-new flagship institute.
- State-of-the-Art Environment: Work with premium tech and a forward-thinking team that understands the power of digital media and modern dental innovations.
- Career Growth: As our locations and institute expand, your role, responsibilities, and compensation structure have immense room to scale.
How to Apply
Please submit your resume along with a portfolio containing SEO case studies/ranking results AND links to social media content/videos you have personally produced and managed. Applications without both SEO metrics and content portfolios will not be considered.
Pay: $66,776.12 - $80,418.55 per year
Benefits:
- Dental insurance
- Paid time off
Work Location: In person
