Job Title: Director of Marketing Department: Executive
Reports To: President or Designee FLSA Status: Exempt
SUMMARY:
The Director of Marketing leads strategic and day-to-day marketing for the bank to drive deposit growth,
loan origination, customer acquisition and retention, and brand trust. This role develops integrated marketing plans across retail and/or commercial lines of business; partners closely with Product, Retail Banking, Commercial Banking, Digital, Compliance, and Risk, and ensures marketing activities meet regulatory and fair-lending requirements while delivering measurable results.
This position will be the primary architect of our online presence, overseeing website management, social
media ecosystems, and multi-channel communication strategies. You will be responsible for ensuring
that our mission resonates both internally and with our team and externally with our diverse customer
base.
RESPONSIBILITIES:
Digital Ecosystem & Website Management
- Website Oversight: Act as the primary owner of the corporate website, ensuring high performance, security, and seamless user experience (UX) for personal and commercial banking clients.
- Content Optimization: Manage regular updates, landing page creation for new products (mortgages, small business loans), and SEO/SEM strategies to drive organic and paid traffic.
- Compliance: Ensure all digital content adheres to banking regulations (FDIC, Equal Housing Lender, etc.) and accessibility standards.
Social Media & Online Activation
- Social Strategy: Develop and execute an aggressive social media roadmap (LinkedIn, Instagram, Facebook, X) to increase brand equity and community engagement.
- Activation Campaigns: Launch digital “activations”-such as webinars, online financial literacy workshops, and interactive community spotlights-to convert followers into customers.
- Influencer & Partner Relations: Manage collaborations with community leaders, local businesses, and Detroit-based organizations to amplify the bank’s digital reach.
Multi-Channel Communications & Newsletters
- External Communications: Lead the production of a newsletter, focusing on financial health tips, bank news, and community impact stories.
- Internal Branding: Manage internal communications to ensure staff across all markets are aligned with the bank’s mission, values and marketing initiatives.
Analysis & Performance Tracking
- Data Analytics: Use tools (Google Analytics, Meta Insights, etc.) to track KPIs across the website and social channels.
- Reporting: Provide monthly “State of the Brand” reports to the executive team, detailing ROI on digital spend and community sentiment.
- Market Intelligence: Monitor the competitive landscape of Detroit, Minneapolis, and Chicago markets to identify emerging digital trends in the fintech and banking sectors.
REQUIREMENTS:
First Independence Bank is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identification, age, sex, marital status, national origin, disability, genetic information, height or weight, veteran status, or other category protected by local, state, or federal law.
First Independence Bank offers competitive compensation and benefits which include: health, dental, vision, life, and disability insurances. Also, 401(k) and paid time off.
May assume additional responsibilities and/or requirements as business objectives impose.
You can email [email protected]
