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Job Summary
Energize your career as an Experienced Digital Marketing Specialist within a dynamic HVAC company dedicated to delivering top-tier heating, ventilation, and air conditioning solutions. In this pivotal role, you will craft and execute innovative digital marketing strategies that elevate brand visibility, attract new customers, and foster long-term client relationships. Your expertise will drive impactful campaigns across multiple platforms, leveraging cutting-edge tools and analytics to optimize performance and achieve measurable results. Join us to be at the forefront of digital innovation in the HVAC industry, making a tangible difference in homeowners’ comfort and energy efficiency.
Duties
- Develop comprehensive digital marketing campaigns utilizing SEO (Search Engine Optimization), SEM (Search Engine Marketing), and paid advertising strategies to maximize online presence.
- Manage and optimize paid advertising campaigns across Google Ads, Facebook Advertising, and other social media platforms to generate high-quality leads.
- Conduct keyword research and implement SEO best practices using SEO tools to improve website ranking and organic traffic.
- Oversee website management through WordPress and content management systems, ensuring content is engaging, accurate, and optimized for search engines.
- Create compelling content including blog posts, social media posts, email newsletters, and graphic designs using Adobe Creative Suite and Adobe Photoshop.
- Analyze web analytics reporting with Google Analytics, Google Tag Manager, and marketing automation tools to monitor campaign performance and identify opportunities for improvement.
- Coordinate with cross-functional teams to ensure consistent branding and messaging across all digital channels.
- Implement conversion optimization techniques to enhance user experience and increase lead conversion rates.
- Manage social media advertising campaigns on platforms like Facebook, Instagram, and LinkedIn to boost engagement.
- Set up and manage digital marketing campaigns from inception through execution, tracking ROI and adjusting strategies as needed.
Qualifications
- Proven experience in digital marketing with a strong focus on SEO, SEM, paid advertising campaign management, and social media marketing within the HVAC or related industry.
- Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and competitive analysis.
- Skilled in using Google Ads, Google Analytics, Google AdWords, Google Tag Manager, and marketing automation platforms.
- Technical proficiency in website management using WordPress, HTML, CSS, Content Management Systems (CMS), and web analytics reporting tools.
- Strong graphic design skills with Adobe Photoshop and Adobe Creative Suite for content creation.
- Experience managing paid search marketing campaigns on platforms like Facebook Advertising.
- Ability to analyze data effectively to inform campaign adjustments; familiarity with web analytics reporting is essential.
- Excellent written communication skills for creating engaging content tailored to target audiences.
- Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
- Knowledge of e-commerce strategies related to online sales funnels is a plus.
- A proactive mindset with a passion for staying updated on the latest digital marketing trends and tools.
Join us as a Digital Marketing Specialist — where your expertise will power innovative campaigns that drive growth while shaping the future of home comfort solutions!
Pay: $20.00 - $30.00 per hour
Work Location: In person
