The Role
We spend roughly $300,000 per month on Facebook and TikTok ads, and creative is the single biggest lever on that spend. Your job is to keep our media buyer fed with fresh, high-performing video and static ad creative every single day — new hooks, new angles, new formats, tested and iterated relentlessly.
This is a production seat, not a strategy seat. If you love shipping a high volume of work, watching the numbers on what you made, and beating your own best performers week after week, this role was built for you.
What You'll Do
- Produce new ad creative daily: short-form video (UGC-style edits, talking head cuts, motion graphics, captions/hooks) and static images for Facebook and TikTok
- Deliver on a structured cadence: daily net-new variations, weekly fresh concepts, monthly big-swing campaign refreshes
- Iterate on winners fast — take a proven ad and ship 5 new hook/thumbnail/opening-3-seconds variations within a day
- Work directly with our media buyer, turning performance data into your next round of creative
- Manage raw assets: footage, stock, AI-generated elements, brand templates, and a growing creative library
- Keep every asset on-brand and compliant (we operate in a regulated vertical — we'll train you on the rules; your job is to follow the checklist without slowing down)
What Success Looks Like
- Creative volume targets hit every week without quality slipping
- Declining creative fatigue: our best ads get replaced by your new ads before performance drops
- Return on ad spend improves — and when it does, you get paid for it through KPI bonuses tied directly to account ROAS
What We're Looking For
- Proven ability to produce ad creative at volume — show us a portfolio or a folder of ads you've made, especially anything that ran with real spend behind it
- Strong hands-on skills in your editing stack (CapCut, Premiere, After Effects, Photoshop, Canva, Figma — we care about output, not which tools)
- Fluency in the direct-response ad language of Facebook and TikTok: hooks, pattern interrupts, native-feeling UGC, thumb-stop rate
- Comfort with AI creative tools (image generation, voiceover, script assist) — we use them heavily and expect you to as well
- Focus. This role has a clear daily output expectation and you'll be measured on it
- Bonus points: experience in insurance, finance, health, or another compliance-heavy vertical; experience marketing to a 60+ audience
Compensation
- $25/hour starting rate
- Performance bonuses tied to Return on Ad Spend KPI targets — when the account wins, you win
- Room to grow: this is a core seat in a fast-scaling ad operation
How to Apply
Send us:
- Your resume
- 3–5 ad creatives you've made (links or files) — video preferred, emailed to [email protected]
- Two sentences on the best-performing ad you've ever produced and why you think it worked
Applications without work samples will not be reviewed.
Pay: $52,000.00 - $65,000.00 per year
Work Location: In person
