Responsibilities
. Sales Strategy and Growth
o Drive sales growth by achieving maximum unit sales volume, market penetration, profit return, and customer loyalty through effective program implementation.
o Develop strategies, guidelines, and marketing materials to address product inquiries, pricing strategies, and market demands, enhancing brand visibility and presence.
o Analyze market potential and trends, identifying areas for improvement in Raymond product sales, and take action to enhance market penetration with non-Raymond/Carolina Handling users.
o Align sales and marketing efforts with Sales, Service, and Internal teams to identify potential customers and develop targeted strategies to capture new business opportunities.
. Business Planning and Performance Management
o Develop, implement, and oversee Business Plans, maintaining accurate records using CRM systems or relevant tools to continuously measure performance against objectives.
o Forecast and manage expenses and profit objectives for assigned sales goals, ensuring effective resource allocation to achieve desired outcomes while maintaining profitability.
. Client Relations and Account Management
o Cultivate strong client relationships, meeting customer specifications and offering innovative solutions to address their needs.
o Prepare and deliver effective sales presentations, proposals, and contracts to prospective clients.
o Promote the company's programs and features to existing and potential customers, fostering customer satisfaction and retention.
o Collaborate closely with Sales Leadership on account planning and pricing decisions to maximize profitability and competitiveness.
o Monitor and manage lease agreements, ensuring compliance and renewal as needed.
. Market Awareness and Continuous Improvement
o Stay updated on industry trends, market developments, and competitor activities to inform strategic decision-making.
o Continuously assess and improve sales processes and strategies to optimize results and drive continuous growth.
. Reporting and Communication
o Keep management informed of relevant activities related to assigned accounts, ensuring transparency throughout all phases of account activities.
. Perform any other duties as assigned or required to support the company's overall operations and objectives.
