The Sales Manager Events/Wedding is responsible for generating, coordinating, and executing group, wedding, and catering events that drive hotel revenue and deliver exceptional guest experiences. This role serves as the primary liaison between clients and hotel operations, ensuring seamless communication, detailed planning, and flawless execution of events from initial inquiry through post-event follow-up. This position blends sales, planning, and on-site coordination, requiring strong relationship management, attention to detail, and the ability to manage multiple events simultaneously.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions:
- Solicit new and existing business through phone outreach, outside sales calls, networking, site tours, and written communication.
- Generate revenue through weddings, social events, corporate groups, and catering opportunities.
- Develop and maintain relationships with local businesses, vendors, wedding planners, and community partners.
- Participate in trade shows, networking events, and community functions (including evenings and weekends).
- Maintain knowledge of market trends, competition, and customer needs.
- Initiate and follow up on all sales leads promptly.
- Execute contracts, banquet event orders (BEOs), and event resumes with accuracy and attention to detail.
- Manage all aspects of event planning, including timelines, layouts, menus, room blocks, and special requests.
- Monitor contractual agreements related to room blocks, meeting space, food & beverage, and concessions.
- Conduct site tours and client consultations to showcase the property and services.
- Coordinate with all hotel departments (F&B, front desk, housekeeping, maintenance) to ensure successful event execution.
- Serve as the primary point of contact for clients throughout the planning process.
- Maintain strong client relationships through consistent communication and follow-up.
- Be present on-site for events (including weekends) to oversee execution, troubleshoot issues, and support clients.
- Provide day-of-event coordination, ensuring timelines are followed and expectations are exceeded.
- Handle client concerns or last-minute changes with professionalism and urgency.
- Participate in revenue management discussions and contribute to pricing and strategy decisions.
- Assist in developing annual sales plans and achieving departmental revenue goals.
- Maintain accurate records, reports, and CRM updates for all bookings and client interactions.
- Attend weekly sales meetings, pre-event meetings, and other operational meetings.
- All other duties as assigned.
- High School Diploma or equivalent required.
- Bachelor’s Degree in Hospitality, Business, or related field preferred.
- 2–5 years of hotel sales, catering, wedding, or event coordination experience required.
- Experience in a full-service or upscale property strongly preferred.
- Outside sales experience and local market knowledge highly desirable.
- Strong verbal and written communication skills.
- Exceptional organizational and time management abilities with high attention to detail.
- Ability to manage multiple events and priorities simultaneously.
- Strong interpersonal skills and ability to build lasting client relationships.
- Creative problem-solving and adaptability under pressure.
- Negotiation skills and sound decision-making capabilities.
- Self-motivated with the ability to work independently and as part of a team.
- Proficiency in Microsoft Office and CRM/event management systems.
- Ability to balance sales generation with flawless execution.
- Strong ownership mindset, treating each event as a personal responsibility.
- High emotional intelligence when working with wedding clients and high-stakes events.
- Proactive communication with both clients and internal teams.
- Flexibility and resilience in a fast-paced, ever-changing environment
- Travel up to 20% of the time including car, train and/or airline travel along with overnight stays, will be required as we operate properties in multiple states.
- Background Check
- Reference Check
- E-Verify
- Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel.
- Full-Time, 40-50+ hours per week based on business need.
- Attendance at all scheduled training sessions and meetings is required.
- Employer Sponsored Health and Dental plans
- Employer Funded Short Term Disability and Life Insurance
- Employee assistance program
- Vision and other voluntary coverages available
- Generous Paid Time Off (PTO)
- 401(k) retirement plan with company match
- Hotel room discounts nationwide
