Account Director
Travel Requirements: 25-50%
Job Summary
The Account Director serves as a strategic advisor and primary corporate relationship owner for a portfolio of franchise and multi-location brands. This role is responsible for driving client retention, growth, network adoption, performance outcomes, and overall partner satisfaction across Enspire’s suite of digital marketing, website, local SEO, AI, and technology solutions. The Account Director acts as an extension of the client’s marketing leadership team and partners directly with executive leadership, marketing teams, operations teams, and franchise owners to align business objectives with measurable marketing outcomes.
Job Responsibilities
- Serve as executive relationship owner for assigned franchise and multi-location brands.
- Build trusted advisor relationships with C-level executives, marketing leaders, franchise development teams, and operations leadership.
- Lead strategic business reviews, quarterly business reviews (QBRs), annual planning sessions, and executive presentations.
- Drive retention, growth, network adoption, and overall account health.
- Identify opportunities to expand Enspire solutions including Paid Media, Local SEO, Websites, GEO/AI Search Visibility, GBP Optimization, and AI-enabled solutions.
- Collaborate with Digital Marketing Consultants to improve franchisee adoption, engagement, and satisfaction.
- Serve as an escalation point for both corporate and franchisee concerns.
- Translate marketing performance data into actionable business recommendations.
- Leverage reporting, analytics, CRM insights, and AI-driven tools to uncover opportunities and improve performance.
- Partner with Advertising Strategists, SEO Strategists, Analysts, and Leadership to develop client-specific growth strategies.
- Manage cross-functional projects and ensure successful execution of strategic initiatives.
- Mentor internal team members and support professional development initiatives.
- Represent Enspire at conferences, conventions, franchise events, webinars, and client meetings.
- Maintain expertise in franchise marketing, AI technologies, local marketing, and emerging digital trends.
Job Qualifications / Experience Requirements
- 5+ years of client success, account management, consulting, digital marketing, or franchise marketing experience.
- Experience working directly with executive-level stakeholders, including VP and C-suite leadership.
- Strong understanding of franchise, multi-location, or enterprise marketing environments.
- Proven ability to manage complex client relationships and drive retention and growth.
- Strong knowledge of Paid Search, Social Advertising, SEO, Local SEO, Display, Conversion Optimization, and Analytics.
- Ability to interpret data and communicate business-focused insights.
- Exceptional presentation, communication, and relationship-building skills.
- Experience managing cross-functional teams and strategic initiatives.
- Franchise industry experience strongly preferred.
- Google Ads Certification preferred.
Education
- Bachelor’s Degree in Marketing, Communications, Business, or related field preferred.
Pay: $75,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Application Question(s):
- Do you have franchise experience?
Willingness to travel:
Work Location: Remote
