The Manager, Data Strategy & Analytics is responsible for guiding and supporting all facets of CRM analytics projects. As a key member of the Data Intelligence team, this includes preparing and presenting analytic strategies, measurement and reporting for CRM digital and non-digital marketing campaigns and making proactive recommendations that drive the key performance goals of our clients.
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Subject matter expert for marketing automation tech, analytical tools and techniques, including Marketo, SQL, Tableau, Adobe Analytics, and analytics software packages
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Campaign Automation tools, Marketo specifically from a reporting and segmentation perspective.
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Strong data storytelling and adept at communicating technical subject matter to non-technical stakeholders
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Develop and present analyses, POVs, reporting results, key insights, and recommendations to client stakeholders
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Manage, train, and provide on-going leadership and mentorship to Data Analysts
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As required/appropriate, perform hands-on data investigation and analysis in support of program delivery, including development of conclusions and implications
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Manage projects that primarily focus on performance of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)
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Accurately and effectively estimate level of effort for analytics projects
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Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for optimization
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Ensures consistent, relevant, and actionable KPIs are used to optimize and influence strategic decisions
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Proactively identify, evaluate, and recommend, A/B testing opportunities, reporting requirements, other relevant tools and applications
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Identify research and analytics initiatives to support strategy development
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Create business cases for successful analytics initiatives
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Design and manage strategic analytic roadmaps for clients
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You have marketing agency experience (preferred)
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Minimum of 5-7 years direct experience in CRM or marketing analytics
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Hands-on experience with Marketo
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You have awareness/experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement
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You have experience developing strategic analytic roadmaps and managing projects and teams to effectively deliver them
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You have hands-on experience with data visualization and analytic dashboard development, experience with Tableau (preferred), Looker, Power BI, or other platforms
- You have thorough knowledge and hands-on experience with informing marketing strategy, analytics design and delivery
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You have a working knowledge of site analytics suites, Adobe Analytics (preferred), Google Analytics,
- Ability to craft innovative strategies and approaches to analyze marketing performance and deliver powerful insights and recommendations
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Ability to manage internal resources/team members at varying levels including junior talent
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Strong ability to work in a flexible, dynamic and fast-paced environment
- Self-starter with demonstrated instinct for developing insights from data
- Excellent communication skills, including written, presentation, and storytelling
