Job Description:
Job Summary
The Copywriter partners with cross-functional teams to concept, write, and execute compelling messaging across print, digital, and social media channels. This role develops both long-form and short-form content tailored to channel, audience, and objective, while ensuring a consistent brand voice. The Copywriter applies modern tools, including AI-assisted workflows, to improve content quality, efficiency, and scalability. A strong understanding of content strategy, audience engagement, and regulated marketing environments is essential.
Hours: 8:00am-4:30pm Monday-Friday
Location: Palmyra, WI (Hybrid)
Essential Functions
Manage multiple writing projects from concept through final delivery
Brainstorm, develop, and present messaging solutions aligned to brand strategy
Write and refine long-form content (e.g., web pages, educational materials, campaigns) and short-form content (e.g., headlines, ads, social posts, email copy)
Develop copy across formats including print collateral, digital experiences, campaigns, and product launches
Collaborate closely with marketing, brand, design, and external partners
Communicate project status, timelines, and feedback clearly
Maintain accurate records of drafts, revisions, approvals, and project documentation
Balance multiple projects while meeting deadlines and maintaining high content standards
Develop content for print, digital, and social channels, ensuring alignment to channel best practices
Adapt messaging across formats and channels to meet audience needs and communication goals
Write content ranging from high-impact, concise messaging to more detailed, educational or narrative-driven copy
Support marketing objectives through clear, engaging, and strategically aligned content
Contribute to integrated marketing campaigns across multiple channels
Partner with designers to align copy and visuals for cohesive communication
Develop headlines, taglines, and campaign concepts that drive engagement and response
Translate complex, technical, or scientific information into clear, compelling messaging
Ensure messaging consistency across all customer touchpoints
Tell the brand story in a way that builds awareness, trust, and loyalty
Conduct research and interviews to ensure content accuracy and credibility
Interpret project objectives and creative briefs to deliver effective messaging
Apply and uphold brand voice, tone, and internal style guidelines
Proofread and edit content to ensure clarity, consistency, grammar, and factual accuracy
Monitor performance metrics such as engagement, traffic, and conversion
Ensure all content complies with regulatory, legal, and industry requirements
Create content aligned with established style standards (e.g., AP style or internal guidelines)
Leverage AI-powered tools to improve ideation, drafting, editing, and optimization
Apply AI responsibly while maintaining brand integrity, accuracy, and compliance
Continuously explore emerging content tools, trends, and technologies
Recommend process improvements that increase content efficiency and effectiveness
Ensure consistent application of brand voice and messaging across all deliverables
Adhere to corporate values and brand guidelines
Identify opportunities to strengthen and evolve the brand voice system
Qualifications:
Education:
Bachelor’s degree in English, Journalism, Communications or related field preferred
Combination of education and experience considered
Certifications/Licenses:
Experience:
3–6+ years of copywriting experience in marketing, advertising, or related field
Demonstrated experience in print, digital, and social media content development
Experience with campaign development, product marketing, and brand storytelling
Experience in regulated or compliance-driven environments preferred
Proven ownership of projects from concept through completion
Specialized Knowledge and Skills:
Excellent writing, editing, and proofreading skills with strong attention to detail
Ability to write in multiple tones and styles for a variety of audiences
Strong understanding of marketing, advertising, and content strategy principles
Knowledge of SEO and digital content best practices
Strong ability to simplify complex or technical concepts for diverse audiences
Ability to clearly articulate messaging rationale to both creative and non-creative stakeholders
Proven ability to collaborate effectively within cross-functional teams
Strong organizational and time management skills in a fast-paced environment
Experience using or experimenting with AI-assisted writing tools
Demonstrated ability to accept and apply constructive feedback professionally
Necessary Competencies:
This job operates in a professional office environment and routinely uses standard office equipment such as computers, keyboards, and phones. This is a sedentary role; however, this role may also have to do some light lifting of supplies and materials from time to time.
Why Standard Process?
We offer a comprehensive and competitive benefit package, which includes:
Competitive salary and annual incentive program
Comprehensive health care and flexible benefit plan, including pet insurance
Company-matched 401(k) plan
Profit sharing plan
On-site childcare with highly accredited curriculum
Platinum WELCOA award-winning wellness program, including:
On-site 24x7 fitness center
Whole food court
On-site chiropractic care
On-site massage therapist
Personal trainer
Daily fitness classes
On-site life coach
$450 monthly Standard Process supplement allowance
Paid time off and holiday time
Educational assistance
Company hosted outings and events
Strong community involvement
