Marketing Associate
Better Life Science is seeking a versatile and creative Marketing Associate to support our growing portfolio of direct-to-consumer health and laboratory testing brands. This is a broad, hands-on role for someone who can move comfortably between graphic design, copywriting, social media, website content, email marketing, and campaign coordination.
The ideal candidate is a strong communicator with a good visual eye, excellent attention to detail, and the ability to translate technical or sensitive health information into clear, approachable marketing content. You will work closely with company leadership and external advertising partners to develop campaigns that build brand awareness, educate consumers, and drive sales.
Important Role Consideration
Better Life Science provides sexual health testing services and works extensively with adult entertainment professionals and consensual adult lifestyle communities. Candidates must be comfortable creating and reviewing professional, sex-positive marketing content intended for adult audiences. This role does not involve creating explicit material, but it may include working with adult-industry talent, event photography, sexual health topics, and mature marketing themes.
All content must be handled professionally, respectfully, and without judgment.
Key Responsibilities
- Create marketing materials for digital advertising, social media, email, websites, trade shows, print, and other promotional channels.
- Develop ad copy, headlines, calls to action, landing-page content, blog articles, product descriptions, and educational materials.
- Design or coordinate the creation of digital graphics, social media posts, advertisements, banners, flyers, brochures, and other brand assets.
- Plan, schedule, and publish content across company social media platforms.
- Maintain consistent branding, messaging, tone, and visual standards across multiple brands and channels.
- Update website pages, product information, promotional banners, blog content, and landing pages.
- Work with third-party advertising partners managing Google Ads, Meta Ads, Amazon, and Walmart campaigns by supplying creative assets, copy, product information, and campaign direction.
- Review advertising and website performance using Google Analytics and platform reporting tools.
- Help identify campaign trends, opportunities, and areas for improvement.
- Assist with email marketing campaigns, customer communications, promotions, and product launches.
- Support e-commerce marketing initiatives for company websites, Amazon, Walmart, and other marketplaces.
- Conduct market, customer, and competitor research to inform marketing decisions.
- Coordinate marketing needs for conferences, trade shows, partnerships, sponsorships, and special events.
- Work with laboratory, operations, customer service, and leadership teams to ensure marketing information is accurate and aligned with business goals.
- Manage multiple projects, deadlines, revisions, and approvals simultaneously.
- Ensure marketing claims are accurate, responsible, and appropriate for the healthcare and laboratory testing industry.
- Perform other marketing-related duties as the company and its brands continue to grow.
Qualifications
- Bachelor’s degree in marketing, communications, graphic design, public relations, business, or a related field preferred; equivalent professional experience will also be considered.
- Previous experience in marketing, content creation, social media, graphic design, e-commerce, or a related role.
- Strong writing, editing, proofreading, and communication skills.
- Ability to adapt messaging for different audiences while maintaining a consistent brand voice.
- Experience creating content for websites, blogs, advertisements, email campaigns, and social media.
- Working knowledge of Adobe Creative Suite, Canva, or comparable design tools.
- Familiarity with website content management systems such as WordPress or Shopify.
- Basic understanding of SEO, digital advertising, email marketing, and web analytics.
- Familiarity with Google Analytics, Google Ads, Meta Ads Manager, Amazon Seller Central, or Walmart Marketplace is beneficial but not required across every platform.
- Ability to learn technical products and communicate complex information in clear, consumer-friendly language.
- Strong organizational skills and the ability to manage multiple priorities with limited supervision.
- High level of professionalism, discretion, and sound judgment when handling sensitive health and adult-oriented subject matter.
Preferred Experience
- Marketing experience in healthcare, laboratory testing, wellness, e-commerce, sexual health, or another regulated industry.
- Experience developing creative assets and copy for paid digital campaigns.
- Basic photography, video editing, or short-form video production skills.
- Experience supporting product launches and marketplace listings.
- Familiarity with marketing automation, CRM, and email marketing platforms.
- Understanding of advertising restrictions related to healthcare and sexual wellness products.
What Success Looks Like
The successful candidate will be able to take a marketing need from concept to completion, produce strong creative work and copy, maintain consistent branding, coordinate effectively with internal and external partners, and use performance data to improve future campaigns.
About Better Life Science
Better Life Science is a CLIA-certified clinical laboratory based in Alpharetta, Georgia. We provide accessible, private, and convenient direct-to-consumer testing solutions across multiple health and wellness categories. Our brands serve a diverse customer base, including consumers, healthcare partners, adult entertainment professionals, and consensual adult lifestyle communities.
Better Life Science is an equal opportunity employer. Employment decisions are based on qualifications, experience, performance, and business needs. We value professionalism, respect, inclusion, and the ability to communicate responsibly with diverse audiences.
Pay: $22.00 - $28.00 per hour
Benefits:
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
