Company Overview
NYfashion101, Inc. is a dynamic e-commerce company with over 25 years of experience in selling clothing, shoes, and accessories worldwide through multiple channels such as Walmart, Amazon, and our own website. We are committed to delivering fashionable products and innovative shopping experiences to our global customer base.
Job Overview
We are looking for an experienced and self-driven TikTok Shop & Whatnot Live Shopping Lead to take full ownership of our live commerce operations. In this role, you will not only host engaging live sales events but also manage our channel setup, product listing strategy, stream scheduling, and live sales execution from start to finish.
If you have proven hands-on experience launching, growing, and operating live sales channels on TikTok Shop or Whatnot, and are confident in taking complete ownership of a brand's live shopping presence, we want to hear from you!
Key Responsibilities
- End-to-End Channel Management: Manage day-to-day operations for TikTok Shop and Whatnot, including account setup, product cataloging, promotional strategy, and stream scheduling.
- On-Air Hosting & Sales: Lead high-energy live sales broadcasts, showcase products, run live auctions/promotions, and actively convert viewers into buyers.
- Live Commerce Strategy: Plan promotional deals, flash sales, product bundles, and giveaway strategies tailored to the platform's audience to maximize GMV (Gross Merchandise Value).
- Audience Engagement: Build an active online community, manage live chat interactions, answer real-time customer questions, and handle live buyer queries.
Qualifications & Requirements
- Proven Experience: 1+ years of direct experience running or managing successful live sales on TikTok Shop, Whatnot, Amazon Live, or similar platforms (must provide channel links or portfolio).
- Comprehensive Platform Knowledge: Deep understanding of TikTok Shop seller center, Whatnot seller tools, community guidelines, and live algorithm best practices.
- Strong Sales & On-Camera Presence: Charismatic, energetic, and highly articulate with proven ability to pitch products and close sales on live camera.
- Ownership Mindset: Ability to build and execute a live sales playbook independently with minimal supervision.
- Strong Communication: Excellent spoken English skills with an engaging public speaking style.
Preferred Qualifications
- Experience in fashion accessories, apparel, or retail e-commerce.
- Prior experience launching a brand’s TikTok Shop or Whatnot channel from scratch.
Pay & Compensation Structure
- Base Pay: $25-$30 per hour
- Commission: Attractive sales commission structure based on channel GMV / revenue targets.
Pay: $25.00 - $30.00 per hour
Benefits:
- Employee assistance program
- Employee discount
- Flexible schedule
Work Location: In person
