Social Media Specialist (State of Hawaii)
OVERVIEW
The Social Media Specialist will lead and grow our presence across Instagram, TikTok, Facebook, YouTube, LinkedIn, and X. This is a hands-on role, working within a creative team, planning content, editing video, designing graphics, and writing copy that respects Hawaiian language and culture. The individual will publish, engage with the community, and use analytics to keep raising the bar.
*** The individual must be a full-time resident and physically live in the state of Hawaii to attend regular in-person meetings with the team.
DUTIES/RESPONSIBILITIES
- Work collaboratively with our designers, writers, digital media specialists, and the rest of the team.
- Build and manage content calendars across Instagram, TikTok, Facebook, YouTube, LinkedIn, and X.
- Edit short-form video (Reels, TikToks, Shorts, Stories) from raw footage to final cut.
- Design static and carousel graphics using Adobe Creative Suite.
- Review batches of listing photography and select the strongest images for each format.
- Turn every shoot into multiple pieces of content across different platforms and formats.
- Pitch new content ideas, recurring series, and campaigns before anyone asks for them.
- Help shape the voice, quality, and creative direction of our social channels
- Write captions, on-screen text, and campaign copy that fits our voice and respects Hawaiian language and culture.
- Publish and schedule content, and manage comments and DMs with a good read on tone (lead, troll, or casual follower).
- Track performance analytics and turn insights into concrete changes, not just monthly reports.
- Communicate directly with agents to source content, request assets, and give creative direction, in a way that is clear and keeps brand standards intact.
- Provide light photo or video coverage at events and shoots as needed.
- Understand platform trends, and have the judgment to know which ones fit a premium real estate brand and which ones to ignore.
REQUIRED SKILLS
- Proven experience managing social media for a brand, business, or high-growth personal account.
- Strong video editing skills (Final Cut Pro, Premiere Pro, or similar)
- Proficiency in Adobe Photoshop and Lightroom.
- Comfort with analytics tools (Meta Business Suite, TikTok Analytics, YouTube Studio).
- Fluency with AI tools.
- Strong ability to generate copy in first and third person.
- Strong people and collaboration skills.
- Visual instinct to help analyze, direct, and curate images for best presentation and effect.
COMPENSATION AND BENEFITS
- $30/hr for someone with 2-5 years of experience
- Healthcare (Medical, Dental, Vision, Prescription), 401K Retirement Plan, Life Insurance, 20 days of paid time off and paid company holidays; other elective benefits such as pet insurance, fraud/identity protection, etc.
WORK SCHEDULE
- Full time. Hours are 9am to 5pm, Monday through Friday, with occasional after-hours and weekend work as needed. Any overtime must be pre-approved by the supervisor.
- Remote in that the individual does not have to operate in a Hawaii Life office but has to be a resident and physically live in the state of Hawaii
ABOUT HAWAII LIFE
Hawai'i Life remains the only statewide, full- service brokerage firm that is 100% locally owned and operated. Hawai'i Life is the exclusive Hawai'i brokerage of Forbes Global Properties™ and is one of Luxury Portfolio International's® global network of premier, locally branded real estate companies. The company also provides short-term and long-term rentals, streamlining the process for homeowners and tenants statewide. To learn more about Hawai'i Life, please visit the state's most trafficked real estate website at hawaiilife.com.
Pay: $30.00 per hour
Work Location: Remote
