Design and implement Business Application Lifecycle Management (BALM) capabilities within ServiceNow, enabling end-to-end visibility of application portfolios - Configure and extend ServiceNow Enterprise Architecture modules (e.g., Application Portfolio Management, CMDB, ITBM/SPM) to support lifecycle tracking, rationalization, and governance - Define and maintain application lifecycle states, standards, and governance models aligned to enterprise architecture practices - Integrate ServiceNow with upstream and downstream systems to ensure accurate, real-time lifecycle data - Partner with enterprise architects, product teams, and business stakeholders to identify application rationalization opportunities and reduce technical debt - Develop dashboards and reporting to support decision-making on application health, cost, usage, and lifecycle stage - Drive automation of lifecycle workflows, including onboarding, assessment, modernization, and retirement processes - Ensure data quality, integrity, and consistency within the CMDB and application portfolio records - Contribute to platform scalability, performance optimization, and best practices across ServiceNow implementations