Sales & Marketing Manager
Company: TruEco Construction – Roofing
Location: Mid-Michigan (In-office / Field Hybrid)
Position Type: Full-Time
Reports To: Owner / CEO
Target Earnings: Base Salary + Performance Commission
The Opportunity
TruEco Construction is scaling toward $10M in annual revenue, and we need a high-impact leader to recruit, build, and direct our sales and marketing engine.
This is a ground-floor leadership opportunity to hire, train, and scale a top-tier team of Outside Sales professionals and an Inside Sales / Marketing professional while establishing the systems required for rapid growth in Mid-Michigan.
The 90-Day Success Metric
We set clear goals, so you always know what winning looks like.
Your Key 90-Day Milestone: Within your first 90 days, you will successfully recruit, onboard, and train a minimum of 3 salespeople who are fully competent, confident, and actively ready to close sales on their own.
Core Responsibilities
1. Build & Scale the Team
- Recruit & Onboard: Source, interview, and hire high-performing Outside Sales Reps and Inside Sales/Marketing staff.
- Train & Coach: Develop onboarding playbooks, conduct field ride-alongs, and run daily/weekly coaching sessions to maximize close rates and job margins.
- Culture & Accountability: Drive performance using clear scorecards, daily cadences, and JobNimbus CRM hygiene.
2. Drive Marketing & Lead Gen
- Oversee multi-channel campaigns across Google Ads, LSA, SEO, Facebook, Direct Mail, and referral programs.
- Manage ad spend to optimize Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
3. Sales Operations & Pipeline Control
- Enforce speed-to-lead (< 5 min response time) and appointment confirmation protocols.
- Maintain team close rates at 35%+ with gross margins at 40%+.
- Enforce TruEco’s strict 8-Point Production Handoff Gate to ensure 100% complete job files before handover.
Performance Targets
Key Metric | Target Goal
Team Building | Fully staff sales & marketing departments within 90 days
Speed to lead | Contact 100% of web leads in < 5 minutes
Show Rate | > 85% inspection attendance
Close Rate | > 35% on qualified inspections
Gross Margin | ≥ 40% on all sold jobs
Qualifications
- Proven Team Builder: 3+ years sales, with a documented track record of recruiting and scaling a team.
- CRM Mastery: Proficient in JobNimbus (or equivalent construction CRM like AccuLynx or RoofLink).
- Player-Coach Mentality: Ability to model sales techniques in the field while managing top-level strategy and recruiting pipelines.
- Licensing: Valid Driver’s License and clean driving record.
Compensation & Benefits
- Competitive Base + Performance Commission tied to team revenue and margin targets
- Path to Executive Leadership as the company grows
Ready to Lead?
If you’re ready to build a dominant sales team and leave your mark, apply today - let’s talk!
Equal employment opportunity
Pay: $1.00 - $500,000.00 per year
Benefits:
- Flexible schedule
- Professional development assistance
Work Location: Hybrid remote in Swartz Creek, MI 48473
