Position Overview: BBT Fitness is seeking an experienced and dynamic Marketing Manager to lead and oversee all marketing and sales functions for our weekday and Weekend fitness programs. This role is integral to driving our brand’s growth, enhancing our market presence, and maximizing revenue opportunities. The ideal candidate will have a robust background in marketing, sales, and digital content creation, coupled with strong leadership skills.
Key Responsibilities:
Marketing:
- Email Marketing: Develop and execute email marketing campaigns to engage current and prospective clients, promote classes, and drive attendance. Monitor performance metrics and adjust strategies as needed.
- Website Design: Oversee the design, development, and maintenance of the BBT Fitness website, ensuring it is user-friendly, visually appealing, and optimized for conversions.
- Film and Photography: Plan and produce high-quality video and photographic content for marketing purposes, including class previews, promotional materials, and social media content.
- Editing and Copywriting: Edit and proofread marketing materials, including website content, email newsletters, social media posts, and promotional flyers. Create a compelling copy that aligns with BBT Fitness brand voice.
- SEO: Implement and manage SEO strategies to improve website visibility and search engine rankings. Conduct keyword research, optimize content, and track performance.
- Advertising: Design and manage online advertising campaigns, including Google Ads and social media ads, to attract new clients and promote special offers or events.
- Content Creation: Manage and create engaging content for BBT Fitness and additional brand social media platforms, including Instagram, Facebook, and Twitter. Ensure content is consistent with brand messaging and engages the target audience.
- Cross-Brand Responsibilities: While the primary focus will be on BBT Fitness, you may also assist with marketing efforts for other BBT Fitness brands as needed.
Sales:
- Consultations: Conduct in-person and virtual consultations with potential clients to discuss BBT Fitness programs, answer questions, and tailor offerings to meet individual needs.
- Recruitment: Develop and implement strategies for recruiting new clients, including organizing promotional events, outreach programs, and referral initiatives.
- Sales Strategy: Create and execute sales strategies to achieve revenue targets, including managing class passes, memberships, and special promotions.
- Customer Relationship Management: Maintain and build relationships with clients, providing exceptional customer service and addressing any issues or concerns promptly.
- Lead Management: Track and manage sales leads through CRM systems, ensuring timely follow-up and conversion.
- Office Management: Oversee office operations related to sales functions, including managing schedules, coordinating with other team members, and ensuring efficient workflow.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing, sales, and content creation, ideally within the fitness or wellness industry.
- Strong knowledge of digital marketing tools and platforms, including email marketing software, SEO, and social media management.
- Proficiency in film and photography, with experience in editing and producing content.
- Excellent copywriting and editing skills.
- Experience in sales, including conducting consultations and managing client relationships.
- Strong organizational and project management skills.
- Ability to work independently and as part of a team, with a proactive approach to problem-solving and innovation.
- Excellent communication and interpersonal skills.
What We Offer:
- Competitive salary and performance-based incentives.
- Opportunity to lead marketing and sales initiatives for a growing fitness brand.
- Collaborative and dynamic work environment.
- Professional development and career growth opportunities.
Job Type: Full-time
Pay: $1,500.00 - $3,000.00 per month
Benefits:
Work Location: In person
