Content & GTM Strategist (Contract, Part-Time to Full-Time)
Rate: $25-$35/hour
Hours: 15-20 hours/week, scaling to full-time for the right fit
Location: Remote. Open to US and international candidates with consistent overlap with US business hours.
Engagement: Independent contractor, with a path to a full-time ongoing role based on performance.
About the role
We are a B2B company building ServiceNow integrations and agentic workflows for banks, credit unions, and fintechs. We are looking for a Content & GTM Strategist to own the planning engine behind our content marketing - blogs, whitepapers, and social.
This is a strategy and planning role, not a writing role. We have writers on staff and a senior technical architect who supplies the domain substance and points you at the right topics. You bring the structure: what we publish, for which buyer, in what sequence, on which channel, and how we measure it. You turn direction into a plan and a brief; the team executes.
You do not need ServiceNow or banking experience. You need to know how to build and run a B2B content marketing program and ramp quickly on a technical domain with guidance.
What you will own
- Build and maintain the content strategy: pillars, topic pipeline, and editorial calendar for blogs, whitepapers, and social.
- Map every piece to a buyer stage and audience segment so content moves prospects through the funnel.
- Write briefs for our in-house writers - angle, audience, key points, structure, CTA - so they can execute without re-planning.
- Plan and schedule social distribution; track engagement and report what is working.
- Analyze content and campaign performance, and feed the results back into the next cycle of planning.
What we are looking for
- Demonstrated experience planning a B2B content program - editorial calendars, content-to-funnel mapping, or campaign plans - with results you can point to.
- A clear process for ramping on an unfamiliar technical subject by working with subject-matter experts.
- Comfort briefing writers and directing distribution rather than producing every asset yourself.
- Working fluency with content planning, SEO fundamentals, social scheduling, and analytics - enough to plan and measure, not necessarily to execute every tool hands-on.
- Consistent overlap with US business hours for working sessions with our architect.
Writing samples are not required. We are hiring for strategy and planning.
How to apply
Send:
- A strategy artifact you built - an editorial calendar, content-to-funnel map, or campaign plan - and the results it produced (traffic, leads, engagement).
- A short micro-trial (designed to take under 2 hours): Given that we sell ServiceNow integrations to community banks and credit unions, draft a one-page 30-day content plan - three pillars, five topics mapped to buyer stage, the channels, and the cadence. We are evaluating how you structure a plan and approach a domain you are new to, not polish.
We review the micro-trial first. A resume alone will not be considered.
Pay: $25.00 - $35.00 per hour
Benefits:
Work Location: Remote
