Ben & Jerry’s at University City is a locally owned and operated scoop shop and catering business serving the UPenn campus and the surrounding Philadelphia community. As a Ben & Jerry’s franchise, we’re part of a company founded on and dedicated to a sustainable corporate concept of linked prosperity, built on a three-part mission that gives equal weight to product, economic, and social goals. We love making ice cream, but using our business to make the world a better place is what gives the work its meaning.
The Social Media and Marketing Consultant will support the shop’s mission by developing and executing strategic communication campaigns that amplify the Ben & Jerry’s brand at the local level, celebrate our flavors, team, and events, and deepen engagement with customers, the campus community, and catering clients. This role calls for a dynamic storyteller and strategic thinker who is passionate about community-driven business and skilled in leveraging digital platforms to build a cohesive, on-brand local narrative that ladders up to the national Ben & Jerry’s voice.
ESSENTIAL FUNCTIONS
- Develop and execute a tailored social media strategy that aligns with the Ben & Jerry’s brand, our three-part mission, and the shop’s foot traffic and catering revenue objectives.
- Create, curate, and schedule compelling content across digital platforms (e.g., Instagram, Facebook, TikTok, X/Twitter) to highlight flavors, in-store events, shop culture, team moments, and community engagement.
- Design and manage digital marketing efforts to support catering pipeline growth, seasonal promotions, community partnerships, and campus-facing campaigns.
- Collaborate with shop leadership and staff to collect stories, images, and key updates for promotion across platforms.
- Monitor social media engagement, respond to messages and comments, and foster a positive, welcoming online presence for the shop.
- Track performance metrics and provide regular reporting on reach, engagement, and the effectiveness of campaigns.
- Produce branded collateral such as flyers, catering menus, digital newsletters, and event announcements that comply with Ben & Jerry’s franchise brand standards.
- Ensure all digital communications reflect a cohesive, professional brand identity consistent with both the local shop and the national Ben & Jerry’s brand.
- Remain informed on relevant trends and best practices in food and beverage marketing, local retail, digital storytelling, and community engagement.
QUALIFICATIONS
Availability for on-site visits or shop events in University City / West Philadelphia on a weekly basis.
Experience (1+ years) in social media management, digital marketing, or communications, preferably in food service, retail, hospitality, or mission-driven brands.
Strong writing, editing, and storytelling skills with the ability to craft engaging content for diverse audiences.
Proficiency with key platforms (Instagram, Facebook, TikTok, X/Twitter, YouTube) and scheduling tools (e.g., Buffer, Hootsuite, Later, Meta Business Suite).
Graphic design skills and experience using tools like Canva, Adobe Creative Suite, or similar for branded content creation.
Ability to analyze engagement data and adjust strategy based on insights.
Strong collaboration and communication skills; comfortable working independently and in partnership with shop leadership.
Experience working with a franchise brand, small business, or in food service is preferred, along with an understanding of operating within corporate brand guidelines.
Ability to manage multiple projects and meet deadlines with minimal supervision.
Be a team player with a genuine desire to work in a collaborative, community-oriented environment.
Alignment with the Ben & Jerry’s mission and values, including its commitments to human rights and dignity, social and economic justice, and environmental protection.
Benefits:
- Employee discount
- Flexible schedule
- Paid time off
Work Location: Hybrid remote in Philadelphia, PA 19104
