Digital Marketing & Social Media Manager
F45 Training – Ventura, Camarillo
Position Overview
F45 Training Ventura is seeking a in studio Digital Marketing & Social Media Manager to lead both content creation and full-funnel digital marketing execution. This role is responsible for building and managing our online presence while driving qualified leads, trial sign-ups, and membership conversions across all major platforms.
This is a hands-on + strategic role: you will create content, launch campaigns, manage ad accounts, and analyze performance to continuously improve results. Not a freelance position.
Core Responsibilities
1. Content Creation & Production
Capture high-quality photo/video content during live classes, events, and member experiences
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- Execute in-studio and on-location shoots (beach workouts, events, partnerships)
Produce short-form video (Reels, Stories, Ads) aligned with F45 branding
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- Direct coaches/members to ensure high-performing content
2. Social Media Management (Organic)
Create and manage Instagram & Facebook accounts (Meta ecosystem)
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- Plan and execute a weekly/monthly content calendar
Write high-converting captions, hooks, and CTAs
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Manage DMs, comments, and engagement
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- Stay current on trends, formats, and algorithm shifts
3. Paid Advertising & Account Management (Core Digital Marketing Function)
- Set up, manage, and optimize ad accounts across:
Meta (Facebook & Instagram Ads Manager)
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Google Ads (Search, Display, YouTube as applicable)
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Microsoft/Bing Ads
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Launch and manage campaigns focused on:
Lead generation (trial offers)
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Retargeting and remarketing
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- Local awareness and traffic
4. Funnel & Lead Generation Strategy
Build and optimize marketing funnels:
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Ad Landing Page Lead Trial Membership
Improve conversion rates at each stage
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Align campaigns with studio offers (e.g., intro trials, challenges, events)
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- Implement retargeting strategies across platforms
5. Analytics, Tracking & Reporting
Set up and manage tracking systems:
Meta Pixel
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Google Analytics
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Conversion tracking (forms, calls, bookings)
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Cost per lead (CPL)
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Cost per acquisition (CPA)
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- Conversion rates (lead trial member)
ROAS (Return on Ad Spend)
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- Provide weekly and monthly performance reports with actionable insights
- Use data to refine campaigns, targeting, and creative direction
6. Brand & Content Optimization
Maintain consistent brand voice and visual identity
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Build and organize a content library for ads and organic use
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- Continuously improve content based on performance data
7. Event & Local Marketing Support
Promote studio events, challenges, and partnerships
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Capture and amplify community-driven content
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Support local collaborations and in-studio activations
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Qualifications
- Proven experience in digital marketing + paid ads management
Hands-on experience with:
Meta Ads Manager
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Google Ads
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Microsoft/Bing Ads
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- Understanding of lead generation funnels and conversion optimization
Experience with analytics tools and performance tracking
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- Ability to manage multiple campaigns and priorities simultaneously
Compensation & Structure
- This is a fulltime staff position
- Base hourly rate of $25-$30 (based on experience)
- Flexible schedule (in-studio content + remote marketing work)
How to Apply
Please submit:
Resume
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- Portfolio (content + ad campaigns)
