Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence across multiple channels. In this role, you will develop and execute innovative marketing strategies, oversee digital campaigns, and analyze performance metrics to ensure maximum impact. The ideal candidate will possess a passion for digital marketing, a keen eye for analytics, and the ability to craft compelling content that resonates with diverse audiences. Join us to drive growth, enhance engagement, and make a measurable difference in our organization’s success!
Duties
- Develop comprehensive marketing strategies that align with organizational goals and target audience insights.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels.
- Oversee website management using WordPress, ensuring content is fresh, SEO-optimized, and user-friendly.
- Utilize SEO tools and conduct keyword research to improve organic search rankings and increase web traffic.
- Create engaging content for various platforms including blogs, social media posts, email campaigns, and landing pages.
- Implement conversion optimization techniques to enhance lead generation and customer acquisition efforts.
- Analyze web analytics reports using Google Analytics, Google Tag Manager, and other tools to measure campaign performance and inform future strategies.
- Coordinate with design teams to produce visually appealing graphics using Adobe Photoshop and Adobe Creative Suite for digital campaigns.
- Manage social media advertising campaigns to boost brand awareness and engagement across platforms like Facebook, Instagram, and LinkedIn.
- Set up and manage digital marketing automation workflows to nurture leads and streamline communication processes.
- Monitor industry trends in digital marketing, SEM (Search Engine Marketing), paid search marketing, and e-commerce to stay ahead of the competition.
Skills
- Proficiency with SEO tools, Google Analytics, Google AdWords (now Google Ads), SEM strategies, and web analytics reporting.
- Strong technical skills including HTML, CSS, JavaScript, SQL, and familiarity with content management systems such as WordPress.
- Experience with paid advertising campaign management on platforms like Facebook Ads Manager and Google Ads.
- Expertise in content creation, copywriting, graphic design, and social media management to craft compelling narratives across channels.
- Knowledge of marketing automation tools and techniques for campaign setup, email marketing, and performance tracking.
- Ability to analyze data using marketing analytics tools to optimize campaigns for maximum ROI.
- Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while meeting deadlines.
- Strong understanding of digital marketing best practices within B2B (business-to-business) environments and e-commerce platforms.
- Familiarity with website management including website updates, performance optimization, and technical troubleshooting.
- Creative problem-solving skills combined with a strategic mindset to develop innovative marketing solutions that drive results.
Join us as a Marketing Manager where your expertise will shape impactful campaigns that propel our brand forward!
Pay: $66,455.00 - $79,010.32 per year
Benefits:
- 401(k)
- Employee assistance program
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Relocation assistance
- Retirement plan
Work Location: Hybrid remote in Baltimore, MD 21240
