Company Overview
Founded in 2001, Devil's Canyon Brewing Company is an award-winning, family-owned brewery and event destination located in the heart of California's San Francisco Bay Area. For more than two decades, we have pursued a simple mission: brew exceptional beverages, build a meaningful community, and leave our world better than we found it.
Our sustainably crafted beers are brewed with premium ingredients and an unwavering commitment to quality. Beyond the brewery, Devil's Canyon has become a gathering place where people celebrate milestones, create memories, and strengthen community through public events, private celebrations, and shared experiences.
Our journey has earned recognition including the California Green Business Award, the San Mateo Sustainability Award, and five Bay Area A-List People's Choice awards for Best Beer Bar. Yet we believe our greatest achievements still lie ahead.
Position Summary:
Not Everyone Is Meant for This Journey.
This is not a position for someone looking to maintain accounts from behind a desk.
This is an opportunity for someone who wants to build something lasting.
Devil's Canyon Brewing Company is seeking an ambitious Sales Representative to expand our presence throughout the San Francisco Bay Area. Success in this role requires persistence, curiosity, resilience, and the determination to open doors that others walk past.
Every day presents a new expedition—new customers to earn, new relationships to cultivate, new markets to explore, and new opportunities to strengthen one of Northern California's most respected independent craft breweries.
The road will occasionally be long. The competition will be real. The expectations are high.
So are the rewards.
We are looking for someone who:
- Thrives on challenge rather than comfort.
- Possesses the discipline to work independently and the initiative to create opportunities.
- Builds trust through integrity, professionalism, and follow-through.
- Is energized by meeting new people and developing lasting business relationships.
- Sees obstacles as problems to solve rather than reasons to stop.
- Appreciates craftsmanship and is eager to deepen their knowledge of brewing and the craft beverage industry.
- Takes pride in representing an independent company whose reputation has been earned one customer at a time.
Your Mission
You will help shape the next chapter of Devil's Canyon by:
- Expanding distribution through strategic acquisition of new accounts.
- Growing existing customer relationships into long-term partnerships.
- Representing the brewery with professionalism, integrity, and enthusiasm.
- Bringing outstanding craft beer to more retailers, restaurants, bars, and consumers throughout the Bay Area.
Key Responsibilities
- Execute the strategic vision established by the CEO while advancing Devil's Canyon's commitment to growth, exceptional customer service, and our C.O.R.E. values.
- Increase sales by expanding distribution across both on-premise and off-premise channels.
- Prospect, develop, and maintain relationships with account owners, buyers, managers, and staff.
- Complete detailed daily activity reports documenting customer interactions, sales performance, and future opportunities.
- Sell and deliver Devil's Canyon products to both existing and prospective accounts.
- Ensure products are properly merchandised, rotated, displayed, and stocked according to company standards.
- Maintain current knowledge of industry trends, competitive activity, consumer preferences, and market opportunities.
- Collaborate with marketing and production teams on product launches, promotional initiatives, and sales campaigns.
- Represent Devil's Canyon at festivals, tastings, community events, and industry functions.
- Serve as an ambassador for the Devil's Canyon brand in every customer interaction.
- Develop innovative strategies that increase market presence and product sell-through.
- Identify field challenges and implement practical solutions that strengthen customer relationships and drive revenue.
- Maintain an organized schedule of prospecting, customer visits, deliveries, and follow-up activities.
- Follow all company policies regarding safety, vehicle operation, lifting procedures, and account management.
- Perform additional responsibilities as assigned.
Required Qualifications
- · Demonstrated drive, resilience, and commitment to achieving measurable results.
- Proven success in sales, preferably within the beverage, hospitality, or consumer packaged goods industries.
- Outstanding communication, relationship-building, and organizational skills.
- Ability to work independently while managing multiple priorities effectively.
- Strong problem-solving skills and a proactive mindset.
- Interest in—or knowledge of—the brewing process, craft beer, and the evolving beverage marketplace.
- Experience using Microsoft Office (particularly Excel), CRM platforms, and digital sales reporting tools.
- Ability to repeatedly lift 30 pounds and occasionally lift up to 150 pounds.
- Valid California Driver's License with an excellent driving record (no DUI history).
What We Offer
This position offers more than a paycheck.
It offers the opportunity to leave your mark on an independent brewery with deep roots, a respected reputation, and ambitious plans for the future.
If you believe meaningful accomplishments require determination, discipline, and perseverance—and if you're excited by the challenge of building relationships that endure—we invite you to join us.
The destination is worth the journey.
Bring your character. Bring your determination. Bring your sense of adventure.
We'll supply the beer.
Benefits information:
- Paid Vacation (For years one through two, employees earn approximately one week of vacation per year, increasing overtime)
- Paid Holidays (New Year’s Day, Independence Day, Thanksgiving Day, Christmas Day)
- Sick Days (5 per year)
- Paid Training
- Health Care 50/50 split
- 401K
Job Type: Full-time
Pay: $60,000.00 per year
Benefits:
- 401(k)
- Employee discount
- Health insurance
- Paid time off
Work Location: In person
