Insights Analyst - CVS
ABOUT MPG
Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.
At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400+ strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.
Position Overview
The Insights Analyst – CVS supports the CVS business by delivering accurate reporting, integrated insights, and structured data-driven storytelling that elevate sales strategy, category planning, and retailer conversations.
This role blends sales analytics and category insight responsibilities, translating data from multiple sources into clear performance narratives and actionable recommendations. The Analyst serves as a dedicated analytical partner for CVS, ensuring a consistent reporting cadence, relevant insights, and output delivered with precision and urgency.
In addition to owning reporting execution, this role plays a key part in strengthening process discipline, improving template consistency, and ensuring effective use of CVS CMG data, syndicated data, customer data, retailer POS, and other available sources. The Analyst is expected to document processes clearly, maintain high-quality standards, and identify opportunities to improve reporting efficiency.
Success in this role requires strong analytical rigor, commercial awareness, attention to detail, intellectual curiosity, and the ability to consistently translate data into concise, sales-ready insights that strengthen trust within the CVS ecosystem.
Key Responsibilities
Performance
Analytics & Sales Support
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Serve as a key analyst for executing CVS reporting, managing weekly and monthly POS, item trackers, share updates, distribution reporting, and promotional scorecards.
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Develop fluency in CVS customer data, retailer portals, and relevant syndicated data sources.
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Leverage CVS CMG data, syndicated data, customer data, retailer POS, and other available sources to identify performance trends, risks, and opportunities.
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Build clear, well-structured PowerPoint slides that clearly articulate key findings, the “so what,” and relevant business implications across multiple sources.
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Support retailer-facing materials and conversations, including line reviews, JBPs, innovation launches, and strategic planning discussions with fact-based insights and category opportunities.
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Conduct category, brand, competitive, shopper, and 4P analysis (price, promotion, assortment, placement) to support sales planning and customer discussions.
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Identify fair share gaps, competitive activity, shopper leakage, and whitespace opportunities.
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Respond to recurring and ad hoc requests with accurate, fact-based analysis delivered on time.
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Apply established MPG storytelling standards to create concise, retailer-ready materials for internal and external audiences.
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Move beyond reporting by developing structured observations, business implications, hypotheses, and recommended next steps.
CVS CMG Utilization & Data Integration
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Utilize CVS CMG data and tools to support item, category, shopper, and promotional performance analysis.
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Integrate CVS CMG outputs with syndicated data, customer data, retailer POS, and other relevant sources to create a cohesive view of performance.
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Identify opportunities to better leverage available CVS CMG reporting capabilities and customer data to answer business questions and strengthen retailer recommendations.
Process Consistency & Reporting Improvement
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Build, maintain, and improve standardized templates and Excel dashboards that integrate multiple data sources.
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Leverage available technology, including Power BI, business intelligence dashboards, and approved AI tools where applicable, to enhance reporting clarity, efficiency, and repeatability.
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Ensure KPI definitions, data logic, and tracking methodologies are consistent across deliverables.
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Document recurring work and identify workflow improvements that reduce manual effort and strengthen reporting discipline.
Quality Control & Execution
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Complete accurate data pulls, reporting, summaries, and quality assurance checks in alignment with established timelines and standards.
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Review outputs for accuracy, consistency, and adherence to established templates, definitions, and business rules.
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Proactively investigate discrepancies, surface issues with potential solutions, and escalate appropriately when needed.
Collaboration & Accountability
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Partner with the CVS sales team and broader MPG network to understand analytical needs and deliver fact-based solutions.
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Take accountability for recurring deliverables, manage priorities proactively, and communicate progress, risks, and timing clearly.
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Build credibility with CVS, clients, and MPG partners through accurate, timely analysis and clear category and shopper implications.
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Begin presenting project updates and analysis findings on client and retailer calls, with coaching and support as appropriate.
Skills & Experience
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Bachelor’s degree preferred.
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1-3+ years of experience in Sales Analytics, Category Management, Shopper Insights, or CPG analytics supporting national retailers.
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Hands-on experience working with syndicated data, customer data, retailer POS, and retailer-specific portals or reporting tools is required. Experience with CVS CMG data is strongly preferred.
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Experience supporting category, brand, shopper, promotional, or competitive analyses preferred.
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Experience preparing client- or retailer-facing materials and presenting analytical findings preferred.
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Advanced proficiency in Microsoft Excel and PowerPoint. Experience with Power BI, business intelligence tools, or approved AI tools is a plus.
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Strong analytical and problem-solving skills with high attention to detail and a commitment to data accuracy.
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Ability to manage multiple priorities, meet deadlines proactively, and operate effectively in a fast-paced sales environment.
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Strong communication, collaboration, and relationship-building skills with the ability to translate data into clear findings and business implications.
What Differentiates a Strong Candidate
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Develops concise, commercially relevant storytelling that supports growth at CVS.
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Builds credibility with CVS, clients, and the MPG sales team as a reliable and curious analytical partner.
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Builds repeatable processes, improves reporting efficiency, and helps maximize value from retailer and customer data investments.
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Demonstrates initiative by investigating drivers behind trends, identifying analytical gaps, and proposing structured solutions.
Compensation
The expected base salary range for this position is $50,000 - $85,000 annually, depending on experience, skills, and qualifications. In addition to base salary, this position may be eligible for performance-based bonuses and other compensation programs.
Benefits
MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.
Diversity and Inclusion
MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.
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