Ignite Dance Competition - Marketing Coordinator
POSITION SUMMARY
The Marketing Coordinator is responsible for executing marketing and brand initiatives across multiple channels, including social media, email marketing, digital marketing, and website content, under the direction of the Director of Marketing. This role plays a key part in strengthening Ignite's brand presence, driving engagement, and supporting company growth.
The ideal candidate has a strong understanding of marketing, communications, and advertising, as well as, experience in graphic design, content creation, email marketing, website management, and sales support. Candidates should be highly organized, self-motivated, detail-oriented, and able to thrive in a fast-paced environment while managing multiple projects and deadlines.
A passion for dance and prior experience in the dance industry are strongly preferred, as this role requires an understanding of the competitive dance industry.
KEY RESPONSIBILITIES
Social Media
- Amplify brand awareness by building content for and posting to Instagram, Facebook, and Tiktok based on social media strategy set by the Director of Marketing
- Manage our online community by replying to all comments, direct messages, and posts Ignite is tagged in
- Resharing content from Ignite events
- Regular research of the latest social media trends and features
Email Marketing
- Building and sending email newsletters based on email marketing strategy and company initiatives
- Increase email subscribers and produce leads by creating landing pages with creative, attention-grabbing free PDF downloads
Website Management
- Regularly update and maintain the website, making sure the most up-to-date information is available
- Update the SEO & Alt Tags to optimize the site’s search rankings
Graphic Design
- Create and design all print and digital marketing materials in accordance with brand guidelines for social media, advertisements, and printed event materials
Client & Vendor Relations
- Research and collaborate with vendors that align with the company values
- Work with the Director of Marketing to help manage the Ignite ambassador team
- Participate in all marketing and sales efforts to solicit new clients and fill events
- Solicit and cultivate new leads
Event Work
- Travel to events as a crew member
- Prepping print materials for all events, including programs, information packets, and signage
- Communicate with on-site vendors for each event, sending event schedules
QUALIFICATIONS
Education & Experience
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
- 1+ years of experience in marketing, brand management, or a related role.
- Experience in events, performing arts, youth sports, or entertainment industries strongly preferred.
Skills & Competencies
- Prior experience running and creating content for a business’s social media accounts and has a strong understanding of the latest trends on Instagram, TikTok, and Facebook.
- Candidates should have prior graphic design experience and be proficient in Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, and Canva.
- Strong communication skills and the ability to connect with clients, comfortable with regular cold calls.
- Previous experience creating newsletters for brands, the skill to capture attention with concise, informational emails.
- Strong writing skills from newsletters, social media captions, to full-length copy.
- A firm understanding of capturing a brand’s identity and implementing that in every marketing effort from social media, to email marketing, print design, and beyond.
- Strong organizational skills and the ability to thrive in a fast paced work environment. Candidates should be self-starters, managing their time effectively.
- Seeks collaboration opportunities and works well with a team.
PHYSICAL REQUIREMENTS
- Ability to lift, carry, and move items weighing up to 50 lbs
- Ability to stand and remain on your feet for 8–12 hours during event days
- Willingness and ability to travel regularly throughout the competitive season
WORK ENVIRONMENT
This role is primarily remote, with the expectation that the employee is based within driving distance of Orangeburg, SC, to support occasional in-person meetings, planning sessions, and operational needs. The position also requires travel for approximately 30% of the time for events and related business activities.
HOW TO APPLY
We'd love to hear from people who are energized by this challenge. Please complete this short application (cut/paste the below link into your Browser)
https://form.jotform.com/262156744450154
Ignite Dance Competition is an equal opportunity employer. We are committed to building a diverse, inclusive team and welcome applicants from all backgrounds.
Pay: $45,000.00 - $52,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
Work Location: Hybrid remote in Summerville, SC 29486
