About Us
We are a company with a nationally distributed aromatherapy and wellness brand, as well as an expanding tea and coffee business. Our products are sold through major retail and e-commerce channels, and we are looking for a creative, data-driven marketing professional to help drive brand growth and consumer engagement.
Position Overview
We are seeking an experienced Marketing Specialist/Manager who can develop and execute marketing initiatives across social media, content creation, digital advertising, and e-commerce platforms. The ideal candidate combines creativity with strong analytical skills and has experience growing consumer brands through engaging content and data-driven decision making.
Key Responsibilities
Social Media Management
- Develop and execute social media strategies across platforms including Instagram and TikTok.
- Plan and manage content calendars.
- Create engaging content concepts and campaigns that drive audience growth and engagement.
Content Creation & Brand Marketing
- Coordinate and manage the creation of photo, video, and graphic content.
- Create content for Social Media including taking pictures on site.
- Assist in product launches, seasonal campaigns, and promotional initiatives.
E-Commerce Support
- Support online sales growth through effective digital marketing strategies.
- Optimize product listings, content, and promotional activities across e-commerce platforms.
Digital Advertising
- Assist in planning, managing, and optimizing paid advertising campaigns across Meta, Google, TikTok, Amazon, and other platforms.
Data & Performance Analysis
- Track, analyze, and report on key marketing metrics and KPIs.
- Prepare regular reports for management on marketing effectiveness and ROI.
- Analyze e-commerce performance metrics and customer trends.
Qualifications
- 3+ years of experience in marketing, digital marketing, social media management, or related roles.
- Excellent written and verbal communication skills.
- Experience managing social media accounts and content strategies.
- Strong understanding of social media platforms, trends, and analytics tools.
- Experience analyzing marketing data and translating insights into actionable recommendations.
- Familiarity with digital advertising platforms such as Meta Ads, Google Ads, and TikTok Ads.
- Experience working with e-commerce platforms such as Shopify, Amazon, Walmart Marketplace, or similar is preferred.
- Strong organizational and project management skills.
- Experience in consumer packaged goods (CPG), wellness, beauty, food & beverage, or lifestyle brands is a plus.
Preferred Skills
- Graphic design experience (Canva, Adobe Creative Suite, etc.)
- Photo and video editing capabilities.
- Experience working with retail brands and omnichannel marketing strategies.
What We're Looking For
We are looking for someone who is both creative and analytical, someone who can generate exciting content ideas while also understanding the numbers behind performance. The ideal candidate is proactive, organized, and passionate about their work.
Pay: From $60,000.00 per year
Work Location: In person
