Position Summary
Jaftex Corp. is seeking an energetic, creative, and results-driven Marketing Specialist to join our growing marketing team. Reporting to the Digital Marketing Manager, this position plays an important role in bringing our brands to life through social media, email, promotional campaigns, and community engagement.
The Digital Marketing Specialist will help plan, create, execute, and evaluate marketing initiatives across multiple brands, supporting both our independent quilt shop customers and sewing enthusiasts. From email, social media, and promotional campaigns to influencer partnerships, events, and industry networking, this position helps ensure our brands remain engaging, relevant, and connected to the creative community.
We are a leading wholesaler of quilting fabrics serving independent quilt shops worldwide. Experience in sewing, quilting, crafting, or other creative hobbies is a plus, but curiosity and enthusiasm for learning the industry are essential.
Key Responsibilities
Marketing Campaign Execution
- Collaborate with the Digital Marketing Manager to execute integrated marketing strategies across multiple brands.
- Manage and maintain the marketing and campaign calendar.
- Execute campaigns supporting product launches, seasonal promotions, educational initiatives, events, and brand programs.
- Coordinate campaign messaging and content across email, social media, promotions, events, and other marketing communications.
- Ensure all marketing communications reflect each brand's unique voice and positioning.
Email Marketing
- Create, schedule, and deploy email marketing campaigns.
- Build and segment email lists to improve targeting and engagement.
- Monitor campaign performance, including:
- Open rates
- Click-through rates
- Conversion rates
- Adhere to UTM code implementation for true trackability.
- Conduct A/B testing to continually improve campaign performance.
Social Media
- Plan, create, schedule, and publish engaging content across multiple social media platforms.
- Maintain an organized content calendar.
- Engage with followers by responding to comments and messages in a timely manner.
- Monitor trends and recommend opportunities to increase reach and engagement.
- Collaborate with internal teams to promote new collections, campaigns, events, and marketing programs.
Community, Influencer & Industry Relations
- Build and maintain relationships with designers, bloggers, influencers, retailers, creators, and industry partners.
- Coordinate influencer campaigns, content partnerships, promotional collaborations, and outreach opportunities.
- Develop community-building and networking initiatives that strengthen brand awareness, customer loyalty, and industry relationships.
Campaign Reporting & Optimization
- Monitor email, social media, and promotional campaign performance.
- Track relevant KPIs, including engagement, audience growth, email performance, and campaign response.
- Prepare performance recaps with practical recommendations for improvement.
- Use campaign results and audience insights to improve future marketing efforts.
Qualifications
Education
Bachelor's Degree in Marketing, Communications, Public Relations, Digital Marketing, or related field, or equivalent professional experience.
Experience
- 2–4 years of marketing, communications, social media, or related experience.
- Experience coordinating multiple brands, campaigns, and deadlines simultaneously.
- Experience with email marketing platforms.
- Experience with social media management and content scheduling platforms.
Desired Skills
We're looking for someone who is:
- Creative and curious
- Highly organized
- Detail-oriented
- Collaborative
- Self-motivated
- Comfortable working in a fast-paced environment
- Passionate about storytelling and creative brands
- Able to manage multiple priorities and deadlines
Technical Skills
Experience with many of the following:
- Meta Business Suite
- Google Workspace
- Microsoft Office
- Adobe Creative Cloud
- Canva
- Mailchimp, Klaviyo, or Constant Contact
- Social scheduling platforms (Later, Buffer, Hootsuite, etc.)
- Basic video editing (Adobe Premiere Pro, Premiere Rush, CapCut, or similar)
- AI productivity tools (such as ChatGPT or Adobe Firefly) for content ideation and workflow efficiency
What Success Looks Like
During the first year, this individual will help:
- Grow engagement across all brand social media channels.
- Increase email open rates, click-through rates, and subscriber growth.
- Support successful product launches and promotions through coordinated marketing campaigns.
- Strengthen brand awareness among retailers and consumers.
- Deliver timely, consistent, and engaging social media, email, and promotional content across all brands.
Work Schedule
Hybrid Schedule
- Monday–Thursday: In Office
- Friday: Remote
Pay: $55,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: Hybrid remote in Charlotte, NC 28266
