RN Marketing Liaison is responsible for generating referrals and increasing brand awareness for a private duty home care agency. This role focuses on building and maintaining strong relationships with healthcare professionals, community organizations, and referral sources to drive client growth. The ideal candidate is a self-motivated, personable professional with strong sales and networking skills and a passion for helping seniors and individuals receive quality care at home.
Key Responsibilities
- Develop and execute a strategic marketing plan to grow private duty home care referrals
- Establish and maintain relationships with referral sources, including hospitals, physicians, rehab centers, assisted living facilities, senior centers, and case managers
- Conduct regular in-person visits to referral partners
- Educate referral sources about services, benefits, and unique value propositions of the agency
- Identify and pursue new business opportunities within the community
- Represent the agency at networking events, health fairs, and community functions
- Collaborate with internal team members to ensure smooth onboarding of new clients
- Conduct in-home client admissions and episodic visits as needed
Qualifications
- Experienced Marketer in Private Duty Home Care
- RN with previous home care experience required
- 2+ years of experience in healthcare marketing, home care, or related sales role
- Established relationships within the local healthcare community (preferred)
- Strong communication, presentation, and interpersonal skills
- Ability to work independently and manage time effectively
- Valid driver’s license and reliable transportation
Skills & Competencies
- Relationship-building and networking expertise
- A results-oriented mindset
- Knowledge of private duty home care services and industry trends
- Excellent organizational and follow-up skills
- Professional demeanor and customer-focused attitude
EOE
https://info.flclearinghouse.com/
Pay: $80,000.00 per year
Benefits:
- Health insurance
- Paid time off
Work Location: In person
