Site Merchandising Manager
Remote · Full Time · Manager
About Us
Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen.
Role Overview
The Site Merchandising Manager is responsible for executing the strategic merchandising vision across Comfrt's e-commerce platform. You will own the end-to-end optimization of how customers discover, navigate, and purchase products — managing product pages, category pages, site navigation, and search functionality. Working closely with Marketing, Merchandising, Tech, CX, and Data Science, you will create a best-in-class site experience. As a manager, you will supervise the Site Merchandising Coordinator and build a high-performing, detail-oriented team focused on execution excellence.
This role is ideal for an experienced merchandiser who is hands-on, detail-oriented, and passionate about creating seamless shopping experiences that drive conversion. This role reports to the Senior Site Merchandising Manager.
Key Responsibilities
Product Page Merchandising (PDP)
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Lead the execution and optimization of product page merchandising.
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Manage product imagery, descriptions, and metadata to ensure compelling on-page storytelling.
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Oversee upsell recommendations execution (related products, bundles, cross-sell opportunities).
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Manage the Coordinator's PDP setup and data entry work to ensure accuracy, consistency, and on-brand presentation.
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Ensure PDP merchandising aligns with brand aesthetic and seasonal campaigns.
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Monitor PDP performance metrics and make data-driven decisions on optimization.
Product Discovery & Site Search (PLP & Algolia)
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Lead the execution and optimization of category pages, including filtering/faceting, sorting logic, and visual merchandising.
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Design category experiences that guide customers through product selection while maintaining brand aesthetic.
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Execute seasonal and trend-based category curation strategies to showcase collections, new products, and colorways.
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Manage category taxonomy and hierarchy — ensuring the site structure is intuitive, scalable, and aligned with how customers think about fashion.
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Own Algolia management end-to-end: day-to-day tuning, merchandising rule implementation, and operational excellence.
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Organize product data and categorization to maximize search effectiveness and discoverability.
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Execute A/B tests on discovery experiences (category curation, search ranking, filters, merchandising rules) designed by the Senior Site Merchandising Manager, CRO Manager, and Data Science team.
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Monitor category, navigation, and search performance metrics and provide recommendations for optimization.
Team Leadership & Operations
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Manage the Site Merchandising Coordinator, providing direction, mentorship, and performance feedback.
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Build and maintain processes for PDP/PLP updates, seasonal refreshes, product launches, and campaign execution.
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Oversee data-entry QA, merchandise accuracy, and categorization consistency.
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Monitor Okendo reviews and leverage customer feedback to inform merchandising recommendations.
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Track metrics and report on team productivity and execution quality to the Senior Site Merchandising Manager.
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Develop processes that scale as the team and business grow.
Qualifications
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5+ years of e-commerce merchandising experience, preferably in fashion, apparel, or lifestyle retail (DTC preferred).
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Hands-on experience with Shopify Plus is strongly preferred.
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Expertise in site search/discovery platforms (Algolia, Elasticsearch, or similar) — ideally Algolia experience.
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Proficiency in web analytics tools (Google Analytics 4, FullStory, Hotjar, or similar).
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Demonstrated experience with PDP/PLP optimization and product merchandising strategy.
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Team leadership or supervisory experience — ability to manage direct reports, build processes, and drive accountability.
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CMS experience (Contentful, Sanity, Shopify Meta Objects, or similar) is helpful.
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Strong analytical mindset with attention to detail and problem-solving skills.
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Bachelor's degree in Marketing, Business Administration, E-Commerce, or a related field, or equivalent professional experience.
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Passion for fashion, apparel, and consumer behavior — ability to balance brand storytelling with conversion optimization.
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Fast-paced startup mentality: experience in high-growth DTC environments and comfort with ambiguity.
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Excellent organizational and project management skills.
Nice-to-Have Qualifications
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Experience with dynamic / AI-powered merchandising platforms.
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Experience managing multiple channel merchandising (web, app, marketplace).
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International e-commerce experience.
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Experience with Okendo or customer review platforms.
Why Join Comfrt?
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Be part of a purpose-driven company that's shaping the future of comfort and mental wellness.
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Work in a supportive, creative environment where your ideas and growth are valued.
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Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
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Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.
Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. This role is open to remote candidates in multiple U.S. states.
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