The Marketing Technology Manager is part IT specialist and part integrated marketing specialist who serves on the Marketing and Communications (MarComm) team of UNC Charlotte’s Digital and Professional Learning (DPL). The professional must understand marketing tactics such as search engine optimization, search engine marketing, content marketing, social media marketing, and email marketing, as well as the technology we use to implement them.
The position will support the development and maintenance of the unit’s web presence, including the creation of new web pages and landing sites on the WordPress platform and lead governance and upkeep on existing and legacy DPL websites and pages. The position will assist with the migration of websites and pages currently on the Drupal CMS platform to WordPress.
Additionally, the position will deliver marketing automation as the administrator of our marketing automation tool (Salesforce Marketing Cloud), including one-off email campaigns and orchestrating automated communication journeys.
Finally, the position will help to measure the effectiveness and results of executed campaigns through analytical tools such as Google Analytics (GA4) and Salesforce. The position will be responsible for integrations and maintenance of products that the marketing team uses for campaign research and execution.
