Title: Sales Development Manager
Overview:
The Sales Development Manager owns residential pipeline conversion and outbound builder development from inside the building. You are the person who ensures no quote goes unfollowed, no builder relationship goes cold, and our Territory Sales Manager is walking into every meeting prepared and supported. This is not a support role — it is a revenue role with clear ownership and commission upside.
- Sales Support Specialist Inbound calls, order management, builder scheduling, walk-in customers
- Territory Sales Manager Field hunting: commercial accounts, fleet assessments, builder relationships
- Sales Development Manager Residential estimates + follow-up, outbound builder prospecting, TSM pipeline support
- Your primary job is converting residential opportunities and developing builder relationships. We are a high-volume operation and there will be times you jump in on phones when the team needs it — that is part of working in a busy environment and we need someone who takes it in stride. But it is the exception, not the definition of this role.
PRIMARY RESPONSIBILITIES
1. Residential Estimate Pipeline (Highest Priority) (Consumer/Builder)
- Own the full lifecycle of every residential estimate: send quotes accurately and promptly, then execute a disciplined follow-up cadence until you get a yes, a no, or a clear timeline.
- Follow-up cadence: contact at day 1–2 after sending, again at day 5–7, again at day 12–14. Document every touch in CRM. No quote should go silent.
- Track your personal conversion rate on quotes sent. This is your most important metric.
- Identify patterns in lost quotes — price, timing, competitor — and surface them to ownership monthly.
2. Outbound Residential Builder Development
- Make 10–15 meaningful outbound contacts per day to residential builders, remodelers, and general contractors in the Wisconsin market.
- Build relationships over time — not one-call closes. Track every builder relationship in CRM and maintain a consistent touch cadence.
- Identify builders who are growing their project volume and prioritize them for deeper relationship development.
- Coordinate with the TSM so you are not calling the same contacts at the same time — you handle the phone relationship, he handles the in-person.
3. Territory Sales Manager Support
- Prep the TSM before field meetings: pull CRM history, note open quotes, flag anything that needs to be addressed in the visit.
- Execute follow-up from TSM field meetings: send materials, answer questions, book next steps — so he can stay in the field rather than come back to his desk.
- Maintain commercial pipeline CRM entries based on TSM updates. The TSM talks to you after a meeting; you log it correctly.
- Join the TSM in the field occasionally for high-value builder or commercial meetings — this is how you develop toward a territory role if that is your goal.
4. Service Contract Attachment
- On every residential quote you send, include the service contract option with clear pricing. It should be a standard line item, not an afterthought.
- When following up on closed residential jobs, present the maintenance plan as part of the close.
- Track your service contract attach rate monthly.
Compensation:
- Salary $50,000 – $60,000 depending on experience
- Commission and bonus which could put total pay at $85,000+ per year
BENEFITS
- Health, dental, and vision insurance
- 401(k)
- Paid time off
- Laptop provided
- Clear development path toward a Territory Sales Manager role for the right person
QUALIFICATIONS
Required
- 2–4 years of inside sales, account management, or business development experience
- Proven ability to manage a follow-up pipeline with multiple open opportunities simultaneously — ask us in the interview about the system you use
- Demonstrated outbound prospecting experience, including cold calling
- Strong organizational skills — detail-oriented enough to track 50+ open quotes without dropping any
- CRM experience — proficiency or fast learning ability required
Preferred
- Experience in construction, building materials, home services, or trades
- Familiarity with residential builders or general contractors as customers
- Experience supporting a field sales team
Pay: $55,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Retirement plan
Work Location: In person
