POSITION SUMMARY
The Visual Communications Specialist reports to Director of Communications to visually communicate important messages and information to the public. This position uses creative skills to bring new and innovative ideas to the table and contributes to the overall success of the city's visual communication efforts.
ESSENTIAL RESPONSIBILITIES AND DUTIES
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Actively participates in official City communications
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1. Uses visual design to support department staff in formulating messages to achieve goals
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2. Updates city webpages and supports departments with revisions and updates
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3. Assists in formulating and implementing the city's communication strategy
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4. Communicates effectively with team members and stakeholders to gather feedback, incorporate changes, and ensure project goals are met
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Graphic design
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1. Develops visually appealing and effective designs for various communication materials including but not limited to print ads, digital graphics, city television monitors, social media posts, and promotional materials
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2. Collaborates with various departments and stakeholders to understand their design needs and produces high-quality designs that align with the city's messaging and branding strategy
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3. Stays current with design trends and techniques to continuously improve the visual communication strategies of the city
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4. Takes ownership of assigned projects from concept to completion, ensuring that all deadlines and requirements are met
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5. Creates and maintains a library of design assets and templates for easy access and consistency in branding
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6. Assists in creating and maintaining an organized and efficient workflow for design projects
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7. Proactively identifies and suggests opportunities for improvement in design processes and strategies
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Branding
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1. Maintains a high level of attention to detail and accuracy in all designs and project deliverables
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2. Adheres to city brand guidelines to ensure consistency across all platforms
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3. Monitors other graphic materials by departments and third-party vendors for proper adherence to city branding guidelines
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4. Collaborates with printers and other vendors to ensure that the quality of printed materials meets city standards
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Other duties as assigned
MINIMUM QUALIFICATIONS
EDUCATION, EXPERIENCE AND CERTIFICATIONS
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Bachelor's degree in visual communications/design/arts, or related field from an accredited college or university
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Four years of relevant experience or any equivalent combination of related education and job experience
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Must be able to pass a pre-employment drug screen and criminal background check
ESSENTIAL KNOWLEDGE, SKILLS, AND ABILITIES
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Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, etc.)
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Working knowledge of professional printing processes
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Excellent communication skills, both verbally and in writing
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Ability to translate ideas and messages into effective and appealing visual design
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Skill in creating professional and concise written, verbal, and graphic public statements and presentations
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Excellence in interacting with and supporting diverse people from a wide variety of backgrounds, while displaying cultural competency, patience, and good customer service
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Ability to maintain confidential and sensitive information
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Excellent time management skills and ability to prioritize tasks
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Ability to work independently and delegate tasks as needed
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Ability to work as a team member and to build collaboration
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Ability to communicate effectively in a crisis or emergent situation
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Ability to stay up-to-date on current affairs related to the City of South Salt Lake
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Ability to work evenings and weekends, as needed
