Reports To: Senior Associate Dean of Admission
Primary Objective
As a key member of the admissions team, the Assistant Dean for Transfers is responsible for the development and execution of a results-driven recruitment strategy, emphasizing active territory management, relationship building, and market outreach to maximize enrollment of a thriving and successful transfer cohort at Lawrence University. The role requires a proactive approach to building relationships, achieving enrollment goals, and enhancing the university’s reputation. The successful candidate will employ a data-informed strategy to identify and convert high-potential candidates while contributing to Lawrence’s mission of academic excellence and community.
Key Responsibilities:
- Develop and execute a comprehensive recruitment plan for transfer students, including in-person and virtual school visits, college fairs, counselor events, and direct student outreach.
- Develop liaisons with other programs and staff to attract and inform students about Lawrence programs and opportunities; develop articulation agreements and other mutually beneficial programs; assist in developing and carrying out a marketing plan to attract transfer students.
- Review applications, evaluate transcripts for admissibility and work with the registrar’s office on equivalencies for transfer credit and recommend action.
- Engage alumni and other stakeholders to expand Lawrence University’s reach and impact within the territory.
- Proactively strategize and analyze external markets to identify opportunities for enrollment growth.
- Advise and counsel prospective students and families about Lawrence University’s academic and co-curricular opportunities, as well as the admission, financial aid, and enrollment processes.
- Act as the primary point of contact for prospective transfer students
- Identify and attend recruitment events to maximize outreach.
- Take on leadership responsibilities within the admissions office, leveraging personal strengths to address operational priorities as assigned.
- Actively participate in workgroups and cross-functional projects to enhance recruitment strategies and outcomes.
- Spearhead independent admission projects, utilizing data-driven insights to optimize recruitment efforts and achieve measurable results.
- Strategically identify opportunities to showcase Lawrence’s value proposition at local and regional events, strategically positioning the university as the premier choice for prospective transfer students.
- Track and report on key performance indicators (KPIs) related to recruitment and enrollment goals.
- Using data, plan for of evolving conditions in primary recruiting market and adjust work approach to maintain efficacy.
- Continually assess evolving priorities, taking ownership of diverse responsibilities to support overall enrollment objectives.
- Exercise independent judgment, ensuring ethical and efficient use of university resources. Maintain confidentiality and uphold the highest standards of integrity. Leverage independent judgment and ethical decision-making to maximize efficiency, maintain confidentiality, and uphold Lawrence’s reputation. Model exceptional professionalism for admission team.
- Perform other duties as assigned to support the office, team and university enrollment goals.
Qualifications:
- Education: Bachelor’s degree required.
- Experience: Minimum of 3+ years in admissions or related roles, including experience with transfer admissions.
- Skills:
- Exceptional communication, organizational, and interpersonal skills.
- Strong problem-solving abilities and attention to detail.
- Proficiency with database systems and Excel; experience with Slate or similar CRM tools preferred.
- Characteristics:
- Results-driven mindset with demonstrated accountability for meeting performance goals.
- Cultural competency to support diversity, inclusion, and access in recruitment efforts.
- Commitment to the ideals of a liberal arts education.
- Flexibility:
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Willingness to work extended hours, including evenings and weekends. Travel required
- Licensing:
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Valid driver’s license required.
Employment Requirements:
Successful completion of background checks and reference verification.
About Lawrence University:
Lawrence University is a premier liberal arts institution committed to fostering a diverse, inclusive, and collaborative community. We welcome applicants who share our mission of lifelong learning and meaningful engagement. Visit our website for more information about our values and the surrounding community.
