Savvy STR Agents is the leading real estate team in the short-term rental space, and our founder's voice is one of our biggest growth assets. We're hiring a Social Media & Personal Brand Manager to own the daily execution and growth of our social presence — across the Savvy company brands and our founder Tyler Coon's personal brand.
This is not a Canva-and-scheduling job. Social media at Savvy is a growth engine: it builds trust with STR buyers and investors, attracts high-performing agents to our team, supports lead generation, and positions the CEO and Savvy as national leaders in short-term rental real estate. The right person is part content strategist, part brand manager, part project manager, part storyteller, and part recruiter-marketer.
Who thrives here: You can listen to a founder talk for five minutes and pull out three strong posts, two reels, and a LinkedIn angle. You take rough ideas and turn them into clear, compelling, on-brand content — without needing every detail handed to you. You move fast without making the brand look sloppy.
What You'll Do
- Own and grow CEO's personal brand — turning his ideas, voice notes, webinars, trainings, and event moments into founder posts, short-form video, hooks, captions, and carousels that sound like him, not corporate copy
- Build and run the monthly content calendar across Savvy brands — tied to recruiting, STR education, listings, events, webinars, trips, and partnerships — and publish consistently without being reminded
- Write captions, hooks, scripts, carousels, and post copy; edit reels and short-form video; create branded graphics in Canva
- Package content for Instagram, Facebook, LinkedIn, TikTok, and YouTube Shorts
- Repurpose long-form content — webinars, podcasts, Zoom trainings, live events — into many platform-ready assets, and keep footage, approvals, and post dates organized in one system
- Monitor comments, DMs, tags, and mentions; flag recruiting leads, client inquiries, and partnership opportunities to the right team member the same day
- Support campaigns: Savvy Summit, top producer trips, agent recruiting pushes, STR webinars, market and listing launches, and campaigns across our insurance, lending, and 1031 exchange verticals
- Report monthly on follower growth, engagement, reach, video views, content output, and lead signals — and recommend pivots based on what the numbers say
What You'll Need
- Strong copywriting skills — hooks, captions, scripts, and founder-style posts
- Short-form video editing experience
- Experience managing social media for a business, founder, real estate brand, agency, coaching brand, or growth-focused company
- Canva (or similar) proficiency and strong visual judgment
- Fluency across Instagram, Facebook, LinkedIn, TikTok, YouTube Shorts, and Meta Business Suite
- Proven ability to run a content calendar and meet deadlines without reminders
- Ability to manage multiple brands without confusing the message
- Comfort working with a fast-moving founder/CEO — you handle feedback well and revise quickly
Bonus Points For
- Real estate, short-term rental, hospitality, investing, or property management experience
- Personal brand management experience
- Recruiting or agent-attraction content experience
- Paid social or boosted post experience
- Tools like CapCut, Descript, Later, Metricool, Hootsuite, Notion, Airtable, or Asana
- Photo/video capture at live events; webinar, podcast, newsletter, or YouTube support
What Success Looks Like
- 30 days: Content audit complete, pillars and cadence set, monthly calendar built, founder voice guide established, consistent publishing underway
- 60 days: Weekly cadence holding across platforms, founder-led output up, a recruiting series and an STR education series launched, first performance report delivered
- 90 days: Measurable growth in reach, engagement, and consistency — with recruiting and partnership leads surfacing from social
About Savvy
Savvy is a national real estate organization focused on short-term rental real estate, agent growth, investor education, and destination markets. Our content supports brand authority, agent attraction, client trust, partnerships, and lead generation.
Ready to build a brand, not just post on social? Apply with your resume and links to social accounts or content you've personally managed, written, or edited.
Pay: $65,000.00 - $85,000.00 per year
Benefits:
Work Location: In person
