The role of the Trade Marketing Representative is to drive the sell-in of our products and brands from Florette & Cheevo, to retail partners by equipping them with top-tier tools to maximize sell-through. This includes providing promotional assets, eye-catching visual merchandising, compelling incentives, and comprehensive staff education, ensuring that retailers are fully supported in showcasing and moving products. This role also serves as a critical support function to the sales & marketing team.
Responsibilities Include:
Champion our brands and products
- Understand the company’s vision, mission, goals, products and services to properly represent the brand’s voice and personality at retail and various events
Trade activation
Execute trade activations including but not limited to pop-ups to trade events with the goal of:
- Increasing product awareness and education
- Driving sales through production education, demos
- Creating memorable experiences of our brands and products for our customer
- Full event setup and breakdown, including lifting and transporting all necessary materials such as banners, signage, product displays, and merchandise
- Gathering immediate, real-time feedback from customers on our brands and products
Visual Merchandising
Assist in executing each brand’s visual merchandising presence by using display kits to complete in-store build-outs. Kits include acrylics, 3D product mats, case decals, podium displays, and all necessary tools for custom installations, along with print and digital toolkits. These elements work together to create a cohesive visual story that enhances product and brand presentation.
Sales Support
- Assisting with dropping samples to prospect accounts, along with current accounts on new product drops. Gather contact information and provide updates to sales team.
- Visit existing accounts to check in, see how our products are being displayed, check in on inventory and anything else the account might need
Social media engagement
Work with social media management to provide content and live engagement from the field, promoting our brands, products, services and events
Pay: From $25.00 per hour
Location:
- Buffalo, NY 14233 (Required)
Ability to Commute:
- Buffalo, NY 14233 (Required)
Willingness to travel:
Work Location: In person
