The Senior Director of Marketing is a key member of the leadership team responsible for developing and executing brand, marketing, and communications strategies that drive guest traffic, increase revenue, and enhance brand equity across Quality Branded. This role oversees digital, social, PR, partnerships, and local store marketing, ensuring that each concept remains competitive while staying true to its unique identity. The Director works closely with Operations, Culinary, and Finance to align marketing initiatives with business objectives and guest experience standards.
Team Leadership & Development
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Build and manage an internal/external marketing team, including digital, advertising/paid media, PR, and social media functions.
Foster collaboration between marketing, operations, and culinary teams.
Manage relationships with external agencies, photographers, and freelancers to ensure high-quality, cost-effective execution.
Key Responsibilities
General
Refine brand positioning and storytelling for each restaurant concept.
Lead go-to-market strategies for new restaurant openings, including launch campaigns, media outreach, and opening events.
Coordinate with Operational leadership for all designated neighborhood engagement, promotions, and activations deemed necessary for each restaurant.
Coordinate with Creative leadership on all F&B development, especially annual planning to align with key marketing goals.
Develop annual marketing plans, campaigns, and budgets to drive sales growth and guest engagement.
Ensure all creative and messaging are consistent with the company’s brand standards and values.
Digital Marketing
Retain and manage either internal or external digital marketing resources.
Lead digital marketing efforts, including website, email marketing, loyalty programs, and SEO/SEM.
Oversee social media strategy and content creation to build strong online communities and engagement.
Leverage guest data and analytics to personalize outreach and measure ROI on campaigns.
Advertising & Paid Media
Retain and manage either internal or external Advertising resources.
Develop and execute targeted paid media campaigns across search, social, and programmatic channels to drive reservations and private dining inquiries.
Manage overall advertising budgets, optimizing spend for customer acquisition cost (CAC) and return on ad spend (ROAS).
Collaborate with creative teams or external agencies to produce compelling ad copy and high-quality visual assets.
Track, analyze, and report on campaign performance, adjusting tactics in real-time to meet revenue and foot-traffic goals.
Public Relations & Partnerships
Retain and manage either internal or external Public Relations resources.
Manage PR strategy and relationships with media, influencers, and industry partners to generate coverage and awareness.
Identify and negotiate strategic partnerships, sponsorships, and collaborations to enhance visibility and reach.
Act as a brand ambassador, representing the group at industry events and community activations.
Social Media
Retain and manage either internal or external Social Media resources.
Develop platform-specific strategies tailored to the unique identity of each high-end NYC concept.
Direct on-site content capture, coordinating photo and video shoots to ensure a consistent pipeline of engaging, culturally relevant visual assets.
Manage daily community engagement, actively interacting with followers, responding to inquiries, and monitoring online reputation.
Track social media analytics to measure audience growth, engagement rates, and platform conversions.
Position Requirements
Passion for hospitality, food, and guest experience.
Strong brand-builder with an eye for design and storytelling.
Results-driven with strong analytical and data interpretation skills.
Collaborative leader able to thrive in a fast-paced, multi-unit environment.
Knowledge, Skills and Attributes
Bachelor’s degree in Marketing, Communications, or commensurate experience.
A strong understanding of the high-end NYC restaurant marketplace.
8–10+ years of progressive marketing experience, with at least 3–5 in hospitality, restaurant, or consumer-facing lifestyle brands.
Proven success in driving traffic and revenue growth through integrated marketing campaigns.
Excellent leadership, project management, and communication skills.
Creative thinker with the ability to balance innovation with operational realities.
