Coryell Health is a growing, full-service health system based in Gatesville, Texas, serving communities across Central Texas. We offer far more than a typical rural hospital — surgical services, advanced imaging, specialty and primary care, therapy, EMS, and senior living — with clinics in Gatesville, Waco, Temple, Goldthwaite, Copperas Cove, Moody, and McGregor, with a new, expanded clinic under construction in Waco. We are looking for a marketing leader to tell our story.
As Director of Marketing, you'll own our brand and lead the entire marketing function — strategy, communications, digital and social, website, public relations, and community awareness — across all of our locations and service lines. You'll lead an in-house marketing team member and manage our outside marketing agency, working directly with executive leadership to grow awareness of our services and providers.
- Build and execute marketing strategies that support our growth and service-line goals.
- Own brand integrity and consistent messaging across every platform and location.
- Lead digital marketing, website content, and social media strategy and performance.
- Manage online reputation, including Google Business Profiles and review responses.
- Supervise our Marketing Assistant / Clinical Liaison and manage our outside marketing agency and vendors.
- Direct advertising, direct mail, signage, sponsorships, photography, and video.
- Lead marketing for community events and new facility openings, including our new Waco clinic.
- Manage marketing budgets, timelines, and deliverables.
- Competitive salary of $75,000–$100,000 DOE.
- Comprehensive medical coverage — with significantly lower costs at Coryell Health facilities and low employee premiums, plus dental and vision.
- Healthcare and dependent-care FSAs, an employer wellness program with premium credits, life and disability options, supplemental accident/critical illness/hospital indemnity coverage, an Employee Assistance Program, and travel assistance.
- A true leadership role with autonomy to build and run the marketing function — not a slice of it.
- A mission-driven, growing organization where your work has visible impact in the community.
- Marketing leadership experience (healthcare marketing strongly preferred).
- Experience managing staff and/or outside agencies and vendors.
- Strong digital, web, social, and reputation-management skills.
- Excellent written and verbal communication.
- Ability to juggle multiple projects and deadlines across a multi-site organization.
- Bachelor's degree in Marketing, Communications, PR, Business, or related field preferred.
- Valid Texas driver's license; able to travel within Central Texas.
Build Your Future in Healthcare with Coryell Health! Be part of something meaningful. At Coryell Health, you’ll join a supportive, close-knit team dedicated to improving the lives of people in your community. Every day is an opportunity to bring care, comfort, and positive change to friends, families, and neighbors. Since 1940, Coryell Health has proudly served as a community-owned healthcare provider, delivering high-quality, comprehensive services all in one place. Our commitment to excellence is matched by our investment in our team. We offer competitive pay, comprehensive benefits, retirement plans, and tuition reimbursement to support your growth.
If you’re ready to begin a rewarding healthcare career and make a lasting difference, we invite you to apply and become part of the Coryell Health team.
