We are seeking a detail-oriented and customer-focused Manager of Customer Lifecycle to support the planning, execution, and optimization of programs that drive customer engagement, retention, and loyalty. This role will partner closely with cross-functional teams to deliver effective lifecycle campaigns and gather insights that improve customer experience and business outcomes. The ideal candidate has hands-on experience with lifecycle marketing, CRM tools, and data-driven campaign execution.
Execute Lifecycle Campaigns
Support the development and execution of customer lifecycle marketing initiatives that drive engagement, retention, and loyalty.
Manage day-to-day execution of campaigns across email, SMS, push, in-app, and other owned channels.
Customer Segmentation & Targeting
Campaign Management & Optimization
Build, QA, launch, and monitor multichannel lifecycle campaigns.
Track campaign performance and recommend improvements to increase conversion and retention.
Loyalty Program Support
Omni-Channel Support
Cross-Functional Collaboration
Coordinate with CRM, product, creative, and customer service teams to ensure smooth campaign development and deployment.
Participate in project meetings and contribute insights to support customer-centric decision-making.
Reporting & Insights
Gather campaign performance data, prepare reports, and highlight key insights for leadership.
Support testing plans (A/B tests, offer tests, creative tests) to improve campaign effectiveness.
Experience in customer lifecycle marketing, CRM, or a related role; retail industry experience a plus.
Strong analytical skills and comfort working with data to inform decisions.
Experience with marketing automation or CRM tools (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign).
Detail-oriented with excellent organizational and project-management skills.
Effective communicator who can collaborate across teams.
Ability to manage multiple projects and adapt quickly in a fast-paced environment.
