Delta State University is seeking a creative, collaborative, and results-driven Social Media Lead to shape and manage the university’s voice across key social media platforms. This role will be a central player in the Marketing and Communications team, helping define and execute strategies that increase awareness, build community and drive prospective student engagement. The Social Media Lead position is a full-time, 12-month position that provides targeted outreach to increase engagement and brand awareness for Delta State University.
The Social Media Lead will oversee all institutional accounts (including Instagram, Facebook, X/Twitter, and LinkedIn), partner with a small content team on reels and stories, collaborate with departments across campus and produce reports tied to institutional goals. The position reports to the Chief Marketing Officer and works closely with a growing team of creatives, freelancers, and cross-departmental partners.
Key responsibilities include, but are not limited to:
- Develop and maintain an engaging and strategic content calendar
- Create and post daily content, including copy, images, and short-form video
- Manage and partner with content creators and student storytellers to amplify campus life
- Track engagement metrics, generate quarterly performance reports, and align strategy with enrollment and reputation goals
- Monitor trends and emerging tools to keep Delta State’s content relevant and shareable
- Respond to messages and comments in a timely and professional manner
- Collaborate on paid digital campaigns and support university initiatives (e.g., events, recruitment, academic spotlights)
- Communicate DSU’s brand through storytelling
This is an ideal role for someone who can think like a marketer, write like a human, and post like a pro.
