About Us
Zhongke Health is a New York-based health and wellness company specializing in dietary supplements and traditional herbal products.
Our products are distributed through multiple channels including Shopify, Amazon, YamiBuy, healthcare practitioners, pharmacies, and community-based wellness programs.
We are seeking an experienced and results-driven E-commerce Growth Manager to lead customer acquisition, conversion optimization, and revenue growth across our digital channels.
This is a hands-on growth role focused on driving measurable business results through data, digital marketing, and customer lifecycle management.
Key ResponsibilitiesCustomer Acquisition & Traffic Growth
- Develop and execute growth strategies to increase qualified traffic and revenue
- Manage and optimize Meta (Facebook & Instagram) advertising campaigns
- Manage Google Ads campaigns and search marketing initiatives
- Develop SEO strategies to improve organic traffic
- Identify and manage influencer, affiliate, and partnership marketing opportunities
- Continuously test and scale new customer acquisition channels
Shopify Growth & Conversion Optimization
- Manage and optimize the Shopify storefront
- Analyze customer behavior and conversion funnels
- Improve landing pages, product pages, and checkout experience
- Conduct A/B testing to improve conversion rates
- Enhance user experience and customer journey
Customer Retention & Lifecycle Marketing
- Build and optimize email marketing campaigns using Klaviyo or similar platforms
- Develop customer retention and repeat-purchase programs
- Implement automated customer lifecycle flows
- Improve customer lifetime value (LTV) and retention rates
Amazon Marketplace Support
- Support Amazon marketplace growth initiatives
- Optimize listings, keyword strategy, and advertising performance
- Monitor marketplace sales and customer behavior trends
- Collaborate with internal teams to improve overall marketplace performance
Analytics & Data-Driven Decision Making
- Track and report key business metrics
- Analyze customer acquisition costs, conversion rates, and profitability
- Identify growth opportunities through data analysis
- Create regular performance reports and actionable recommendations
Required Qualifications
- Fluent in English and Mandarin Chinese (required)
- 3+ years of experience in e-commerce, growth marketing, digital marketing, or performance marketing
- Hands-on experience managing Shopify stores
- Experience managing Meta Ads and/or Google Ads campaigns
- Strong analytical and problem-solving skills
- Experience using Google Analytics (GA4)
- Proficiency with Excel and Google Sheets
- Strong understanding of customer acquisition funnels and conversion optimization
- Ability to work independently and execute growth initiatives
Strongly Preferred
Experience in one or more of the following industries:
- Dietary Supplements
- Health & Wellness
- Herbal Products
- Functional Foods
- Beauty & Personal Care
Experience with:
- Klaviyo
- Email Marketing
- CRM Systems
- Lead Generation
- Customer Retention Programs
- Amazon Seller Central
- Amazon Advertising
- SEO
- Influencer Marketing
- Affiliate Marketing
Key Success Metrics
The successful candidate will be responsible for improving:
- Website Traffic
- Conversion Rate (CVR)
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Average Order Value (AOV)
- Customer Lifetime Value (LTV)
- Repeat Purchase Rate
- Lead Volume
- Overall Revenue Growth
Compensation
- Competitive Base Salary
- Performance-Based Bonus
- Growth Opportunities
- Direct Impact on Company Strategy and Growth
Why Join Us
You will have the opportunity to help build and scale a growing health and wellness brand in the U.S. market, working directly with leadership to drive meaningful business growth through digital channels.
How to Apply
Please submit your resume to:
[email protected]
Subject Line:
E-commerce Growth Manager – [Your Name]
职位类型：全职
薪资： 每年$60,000.00起
Work Location: 现场办公
