S&K Building Services is looking for a driven, digitally fluent MarketingBranding Manager to build, scale, and own our entire marketing presence from the ground up.
This is a high-impact, high-ownership role where strategy meets execution. From Google Business Profiles and paid advertising to SEO, social media, website management, lead generation, and content creation-you'll be at the center of it all, shaping how S&K shows up in every market we serve.
We're looking for someone who's energized by building something meaningful, thrives in a hands-on environment, and is confident operating with autonomy while collaborating closely with branch leaders and senior leadership.
Take full control of our Google Business ecosystem across 21 locations and 15 brands:
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Fully optimize and elevate every profile - from visibility to conversion
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Launch coordinated weekly content across all markets
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Build a centralized system for scale and consistency
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Track and report performance across impressions, calls, and discovery
Drive demand and revenue through strategic digital advertising:
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Launch and optimize Google Search + Local Service Ads (Google Guaranteed)
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Target key decision-makers via LinkedIn campaigns
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Own budget strategy and performance reporting (CPL, CPC, ROAS)
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Continuously test, iterate, and scale what works
Turn S&K into a search powerhouse:
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Execute a full technical SEO overhaul
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Build city-specific strategies across all 21 markets
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Create high-value landing pages for priority services
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Implement advanced schema and AI-search-ready content
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Publish ongoing thought leadership and industry content
Bring every brand to life across platforms:
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Launch and manage LinkedIn, Facebook, and Instagram for all brands
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Deliver high-frequency, platform-native content (Reels, carousels, before/after)
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Maintain rapid engagement standards across all channels
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Build a recognizable, consistent voice across 15 brands
Transform skbuildingservices.com into a conversion machine:
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Build high-impact service pages and city landing pages
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Optimize for performance, speed, mobile, and SEO
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Ensure every page is built to convert - clear, compelling, and measurable
Create a predictable inbound pipeline:
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Implement full-funnel tracking and attribution
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Optimize landing pages with trust signals and client proof (CBRE, JLL, Colliers)
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Deliver clear, data-driven reporting to leadership
Lead all content creation across digital and print:
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Develop compelling sales materials and brand collateral
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Capture and produce jobsite video content
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Write powerful, conversion-focused web and marketing copy
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Highlight success through case studies and storytelling
Be the connector across teams and markets:
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Deliver monthly updates on wins, campaigns, and initiatives
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Build a shared content library and brand toolkit
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Empower local teams with ready-to-use templates and assets
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Support leadership communications across growth and expansion
You're someone who:
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Thrives in ownership and autonomy
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Can manage complexity across multiple brands and markets
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Brings hands-on expertise in SEO, paid media, and digital platforms
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Is both strategic and execution-focused
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Loves building systems, not just maintaining them
This role is about more than marketing - it's about building the engine that fuels S&K's next phase of growth.
You'll have the opportunity to:
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Shape how the company shows up in every market
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Drive measurable revenue impact
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Create consistency across a growing portfolio of brands
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Partner directly with leadership on company-wide strategy
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Bachelor's degree in Marketing, Communications, Digital Media, or related field
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3 years minimum of hands-on digital marketing experience with multi-location or multi-brand ownership
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Google Ads and Google Analytics 4 certifications or affluency in system
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Proven local SEO experience - GBP setup and optimization, city-level keyword strategy, schema markup
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Hands-on WordPress management, LinkedIn Campaign Manager, and Meta Business Suite experience
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Self-directed, highly organized, and comfortable owning multiple programs simultaneously across 19 markets
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Semrush, Ahrefs, Birdeye/Podium/NiceJob, or CallRail experience
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Prior experience unifying digital marketing across multiple acquired regional brands
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Basic video editing and on-site content capture capability
