The Integrated Media Specialist will be responsible for developing and executing our multi-channel paid media and event strategy in support of the Shakopee Mdewakanton Sioux Community (SMSC) and its various enterprises and departments. You will analyze competitive trends, consumer insights and unlock key strategic opportunities. The ability to combine creativity and business acumen to elevate the SMSC and our enterprises is critical. You will work with a variety of brands spanning diverse industries, from food and grocery to health and wellness, and you will continuously seek improvements in performance and quality. Enjoy weekly pay, and career growth opportunities. Whatever your career goals may be, let the SMSC help get you there!
Job Overview: The Integrated Media Specialist will be responsible for developing and executing our multi-channel paid media and event strategy in support of the Shakopee Mdewakanton Sioux Community (SMSC) and its various enterprises and departments. You will analyze competitive trends, consumer insights and unlock key strategic opportunities. The ability to combine creativity and business acumen to elevate the SMSC and our enterprises is critical. You will work with a variety of brands spanning diverse industries, from food and grocery to health and wellness, and you will continuously seek improvements in performance and quality. You will collaborate with a team of talented individuals to increase brand recognition and multimedia traffic, acquire, and retain customers, and help guide our marketing strategy. You will develop and manage a media budget to support goals and allow experimentation and optimization within a goal-driven environment that focuses on creativity, curiosity, and teamwork.
Create Your Path: The Work You'll Do:
- Strategy & Analysis:
- Create and drive a comprehensive media strategy and budget anchored in print, digital advertising, social media, and events; evaluate mix of spend across channels and time periods targeting key KPIs for efficiency that support the goals of the SMSC's brands.
- Ensure the campaign rollout is in line with our marketing strategy and a key driver to achieve our business and marketing KPIs.
- Measure the impact of our paid media on the overall marketing efforts by analyzing and reporting metrics for marketing initiatives, campaigns, and programs with emphasis on campaign goals/KPIs.
- Manage and be on top of our media budget, making sure we invest smartly and efficiently.
- Leverage current media trends, market research, and analytics to track, measure, analyze, and report the impact of campaigns on department goals. Prepare reports and recommendations based on results.
- Monitors industry for best practices, seeks new technologies, and recommends strategies to drive ROI on paid media investments.
- Content & Creative:
- Strategize and launch engaging branded content and campaigns for assigned enterprises and departments in collaboration graphic design, communications, and multimedia teams.
- Plan and coordinate social media campaigns, organic and paid, for 25+ unique accounts and spearhead day-to-day community management.
- Coordinate marketing creative, collateral & materials for all channels including print, radio, online and digital advertising efforts including but not limited to brand websites, paid search campaigns, digital advertising, social media, and email marketing.
- Ensure consistency of messages across multiple networks.
- Budget & Activation:
- Develop and manage multifaceted partner budgets and planning and activation calendar.
- Ensure budget supports each enterprises strategy and prioritizes spend based upon targeted goals and objectives
- Utilize data on target markets, competitive approach, and market behavior to maximize performance
Job Requirements:
- Bachelor’s Degree required in marketing, communications, or related field.
- 5+ years of marketing and/or advertising experience.
- 2+ year of social media experience preferably with working knowledge of Sprout Social, Hootsuite or other social media management platform.
- Strong experience working cross-functionally with multiple internal teams and stakeholders as well as external partners to create concepts and campaigns.
- High level knowledge of digital, print, and radio capabilities while understanding how to digest complex data and analytics to report it in a clear and concise manner.
- Exceptional project management skills with a proven track record in delivering and developing quality, well-conceived and optimized media plans.
- Thrives in a highly collaborative environment, prioritizing and executing tasks and projects in a fast-paced atmosphere, demonstrating a positive attitude and adaptability in responding to change.
- Ability to move fluidly between the 30,000-foot view – operating at the strategic level and ideating – and also at the 3 foot – driving tactics, execution and delivering output.
Outstanding Benefits & Awesome Perks: Enjoy competitive weekly pay, outstanding benefits and advancement opportunities. Generous benefits include medical, dental, life and disability insurance, onsite medical clinics and pharmacy, 401(k) retirement plan, paid time off, wellness programs and more. Plus, take advantage of perks like discounts on childcare, fuel, bus passes and fitness membership, free uniforms, free uniform cleaning and tuition reimbursement.
Who We Are: The Shakopee Mdewakanton Sioux Community contributes both time and financial resources across the region, state, and country. The SMSC has donated more than $400 million to organizations and causes, provided $500 million in economic development loans to other tribes, and contributed millions more to support regional governments and infrastructure. The SMSC's Native Green initiative annually diverts hundreds of tons of waste from landfills, has implemented compostable containers throughout our properties, and restored hundreds of acres of prairie land. Team members are eligible to participate in SMSC Gives, a community outreach initiative that organizes various opportunities in the local community. To empower its team members to take part in the Dakota tradition of giving, the SMSC provides paid hours to team members to volunteer at events. Learn more at shakopeedakota.org
Preferred
Equal Opportunity Employer
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