Gaia, Inc. is seeking a Director of Media Strategy to lead a full-funnel, audience-led media strategy that drives measurable member growth and lifetime value. This is a senior leadership role for a strategic thinker who believes media should do more than generate impressions — it should intentionally connect audience intent, content engagement, and brand health + performance driven subscription outcomes.
As a leader within Gaia’s marketing organization, you will architect integrated media strategies that accelerate subscriber acquisition, retention, and brand affinity. You will translate business objectives into privacy-safe, data-informed, future-ready media plans that scale nationally. This role partners closely with our Publishing, Creative Studio, Data & Analytics, Marketing Technology, and external agency partners (Brand and Performance both) to ensure media investments drive meaningful business impact.
Expected Salary: $145,000–$165,000 base annually, depending on experience. Our incentive plan provides additional earning potential based on business outcomes.
Onsite in-office 5 days a week.
At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment.
Must be able to work on campus in Louisville, CO.
US citizenship or an existing work visa is required
Gaia subscribers strongly preferred
Non-smoker
Gaia exists as a transformational network to empower a global conscious community.
Gaia (Nasdaq: GAIA) is a publicly traded company in Louisville, Colorado. We offer global video streaming of over 8,000 original series, shows, films, documentaries, and practices for conscious living to our members in over 190 countries. Our vast video library serves as a vessel for the community we seek to empower. We are not a subscription service that streams whatever pays our bills. Our content goes deep into select niches of Seeking Truth, Transformation, Alternative Health and Yoga channels. We often cover subjects that other media companies won’t touch.
We expect you did explore Gaia’s library of original shows, documentaries, and films. If our work on ancient wisdom, who are we, our true history, coverups, and metaphysics resonates, you might be a good fit for Gaia. We seek to hire and inspire employees who embrace our mission to empower a global conscious community, who hope their work empowers our community of inspired members, to be a catalyst of transformation. The best work we do every day is to remember our vision is “to empower the evolution of consciousness.”
The perks of working collaboratively with a team dedicated to sharing this mission include an on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.
Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.
