Develop and implement a team-based, facility-level Marketing Plans to include: analyzing the local healthcare systems; identifying and meeting needs of customers; determining core competitive advantages; building a core selling message; establishing reach and frequency for target customers and prospects and; coordinating selling strategies and tactics.
Establishes and maintains relationships with industry influencers and key community partners. Prospecting to gain and secure access to higher level hospital, ACO and Physicians.
Development and execution of Census Improvement Plans, marketing plans and programs, both short and long term, to support sales and revenue objectives of organization alongside of the RDO and VP of Business Development.
Recruit, manage, and mentor a team of business development representatives, setting clear goals, coaching performance, and motivating them to achieve sales target.
Identify, communicate, advocate, and when appropriate, intervene with obstacles to optimum census outside of admissions, sales, and marketing (i.e. operational, clerical, and administrative issues). Guides preparation and completion of all reports to be sent to management.
