Implement and executes sales/marketing plan that will meet or exceed the company’s overall business plan, census goals and financial objectives.
- High School Education
- Two years of college preferred.
- Two years of experience in healthcare marketing preferred.
- Excellent written and verbal communication skills.
- Ability to handle multiple tasks simultaneously and meet deadlines.
- Excellent organizational and time management skills.
- Self-starter
- Develop, implement and execute sales/marketing plan for all company product/service offerings, consistent with market analysis, reflecting referral source targets.
- Responsible for census development through the implementation of external and internal sales & marketing programs with both existing and new accounts.
- Ability to effectively utilize both local and corporate resources in the execution of job responsibilities.
- Identify and recommend development of new product/service/niche markets & offerings as well as current product/service enhancements.
- Ensure that administration maintain up-to-date key account records including background, contact history, objectives, referral trends, etc.
- Review records to ensure that Account Executives are properly managing resources, including their time.
- Ability to develop an adequate knowledge of State, Federal and other regulatory requirements related to the facility.
- Maintain up-to-date information, as needed, on specifically assigned competitors including pricing, census, product information, and marketing strategies.
- Report progress versus goals and census development barriers to the Administrator.
- Perform sales calls with Administrator on a monthly PRN basis.
- Contact key physicians and other health care representatives on a regular basis.
- Perform sales call with Account Executives on a routine basis.
- Participate in short and long range planning for the agency and implements specific measures for agency growth. Increase market share through education of physicians and other community and referral sources.
- Work with other agencies and promotes good community relations through involvement in community events.
