Position Summary
We are looking for a high-energy, execution-focused Marketing Director to lead and directly execute our brand growth. Please note: This is not a "sit-back-and-delegate" corporate role. You will be a true player-coach. You will define the strategy, but you will also be the one writing the emails, building the campaigns, and getting your hands dirty.
If you are a brilliant marketer who loves the beauty industry, thrives in a fast-paced "start-up" style environment, and loves the thrill of connecting with beauty professionals face-to-face, this is your sandbox.
Our Tech & AI Philosophy: Unlike rigid corporate environments that block innovation, we are an AI-forward company. We actively encourage our team to dive deep into tools like Gemini, ChatGPT, Claude/cowork, and other cutting-edge models to automate the boring stuff, speed up workflows, and make their jobs easier every single day. If you love leveraging AI to do the work of a 5-person team with a fraction of the effort, you’ll fit right in.
Key Responsibilities
Execution & "Roll-Up-Your-Sleeves" Marketing
- Direct Execution: Act as the primary engine for our day-to-day marketing. You will directly create, launch, and manage digital marketing campaigns, including email marketing (Hubspot/Mailchimp), social media content, and paid ads.
- Brand Voice: Maintain consistency in brand voice, design, and storytelling across all digital and physical touchpoints.
- Content & Creative: Coordinate product launches from start to finish, writing copy and collaborating closely with freelance creatives or small agencies to get assets across the finish line.
Trade Shows & Experiential Selling
- Live Event Ownership: Own our presence at industry trade shows and live events. This isn't just about ordering banners—you will help plan the logistics, set up the booth, and stand on your feet selling our products directly to show attendees.
- Community Engagement: Act as a face of the brand at events, building real, lasting relationships with our network of professional beauty leaders and brand ambassadors.
Growth Strategy & Data
- B2B Lead Generation: Develop creative, low-cost/high-impact programs to acquire new verified salon and stylist wholesale accounts.
- Data-Driven Decisions: Use data analytics to measure what is actually working, optimizing campaigns to increase re-order rates and stylist retention.
- Lean Resource Management: Maximize a scrappy marketing budget, ensuring high ROI on every dollar spent. Lead our small internal team and manage external contractors with accountability and high emotional intelligence.
Qualifications
- Experience: 5–7+ years of marketing experience, with a heavy emphasis on direct execution. Experience in the beauty, professional salon product, or B2B direct-selling industries is a massive plus.
- The "Doer" Mindset: Proven track record of working in small teams or start-up environments where you had to build things from scratch without a massive corporate support system.
- Sales & Event Savvy: You genuinely enjoy traveling to trade shows and have a natural knack for face-to-face sales and community-building.
- Austin-Based: Ability to work in the office with our team in Austin, TX, and travel to domestic trade shows on weekends as needed.
Why Join Us
- Competitive Base Salary: $75,000-87,000 base
- Growth-Tied Bonus: Monthly performance incentives tied directly to new account acquisitions and revenue growth—when the company wins, you win.
- Opportunity to shape the future of a fast-growing, stylist-centered beauty brand.
- Work alongside a passionate, mission-driven team that values creativity, authenticity, and a healthy work environment.
Pay: $75,000.00 - $150,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Ability to Commute:
- Austin, TX 78704 (Required)
Willingness to travel:
Work Location: Hybrid remote in Austin, TX 78704
